Growth Manager Account Based Marketing

About Allica Bank

Allica is the UKs fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Role Description

We are seeking a Growth Manager focused on Account-Based Marketing (ABM) to lead the design execution and optimisation of tailored campaigns that drive business growth. You will play a key role in identifying high1value segments within our target market uncovering insights to define the right audiences pain points and messaging.

Working closely with Marketing and Sales teams you will build and optimise multi-channel ABM campaigns across letters email and LinkedIn ads. You will be responsible for ensuring each campaign is measurable scalable and continuously improving through testing tracking and iteration.

This role requires a blend of strategic thinking analytical ability and hands-on execution. You will lead the process end-to-end from analysing data segmenting audiences and defining the content to setting up workflows in HubSpot and ensuring every campaign drives tangible business results.

Principal Accountabilities

Segmentation & Insights

• Analyse large datasets to identify patterns and define the most promising customer segments based on behaviour needs and value potential.

• Translate insights into clear audience definitions messaging strategies and value propositions that resonate with specific customer groups.

• Develop and monitor key performance indicators to measure the effectiveness of ABM efforts across the funnel from engagement to funding and growth.

Strategy & Execution

• Lead the planning and delivery of highly personalised ABM campaigns across multiple channels including letters email and LinkedIn ads.

• Build and manage A/B testing programmes to refine messaging creative targeting and channel mix for maximum performance.

• Partner closely with Sales teams to align messaging and outreach ensuring consistent and effective customer engagement.

• Use HubSpot or similar tools to create workflows automation and tracking processes that support campaign execution and scalability.

Performance & Optimisation

• Establish clear tracking and reporting frameworks to measure campaign performance and identify areas for improvement.

• Conduct post-campaign reviews to extract insights and ensure learnings are embedded into future campaigns.

• Build dashboards and regular reports to provide visibility on ABM results highlighting what is driving success and what needs refinement.

Collaboration & Leadership

• Work closely with Marketing Sales and Data teams to align on priorities and ensure smooth execution of ABM initiatives.

• Influence stakeholders across the business to secure buy-in for ABM strategies and promote data-driven decision making.

• Champion a culture of testing iteration and continuous improvement across all acquisition activities. Reporting & Communication

• Deliver clear compelling presentations that communicate ABM insights results and recommendations to senior stakeholders.

• Translate campaign performance into actionable strategies that guide future planning and investment.

Personal Attributes & Experience

• Hands-on and proactive with a make it happen attitude

• Strong analytical and problem-solving skills able to identify patterns trends and opportunities from data.

• Proven experience designing and delivering ABM or highly targeted multi-channel campaigns at scale.

• Skilled at building and managing A/B tests to drive continuous improvement.

• Comfortable using HubSpot or similar CRM and marketing automation platforms to manage workflows and tracking.

• Excellent communication and influencing skills able to bring teams together around shared growth goals.

• Strong sense of ownership curiosity and attention to detail.

• Track record of delivering measurable growth through data-led marketing strategies.

Working at Allica Bank

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.

Our employees are at the heart of everything we do so our benefits are designed with you in mind:

• Full onboarding support and continued development opportunities

• Options for flexible working

• Regular social activities

• Pension contributions

• Discretionary bonus scheme

• Private health cover

• Life assurance

• Family friendly policies including enhanced Maternity & Paternity leave

Dont tick every box

Dont worry if you dont have all the skills or requirements listed on the job description. If you think youll be a good fit wed still love to hear from you!

Flexible working

We know the 9-to-5 isnt right for everyone. Thats why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and if we can we will do our best to accommodate.

Diversity

Were a diverse bunch here at Allica with all kinds of experiences backgrounds and lifestyles. Our openness and differences make us stronger and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.

Required Experience:

Manager