Senior Manager of Performance Marketing

Our client Filevine is looking for aSenior Manager of Performance Marketing.Details below...

Job Summary

Filevine is seeking a dynamic and results-drivenSenior Manager of Performance Marketingto lead our performance marketing efforts. This role is responsible for developing executing and optimizing full funnel paid advertising strategies across multiple channels including PPC affiliate marketing ABM awareness campaigns and connected TV. The ideal candidate will be a strategic thinker with strong analytical skills and a proven ability to lead teams deliver measurable results and drive business growth.

Key Responsibilities

Strategic Leadership:

• Develop and implement a comprehensive performance marketing strategy to drive customer acquisition.
• Oversee multi-channel campaigns including PPC affiliate marketing awareness campaigns ABM connected TV social media and paid ads ensuring alignment with Filevines business objectives.
• Set performance goals and KPIs for campaigns ensuring continuous optimization to maximize ROI.

Campaign Management:

• Manage all paid advertising efforts including Google Ads social media platforms display networks and programmatic channels.
• Lead awareness campaigns to enhance brand visibility and consideration among target audiences.
• Develop and execute ABM strategies to target high-value accounts and create opportunities.
• Manage connected TV campaigns to reach new audiences and increase brand awareness.
• Build and maintain affiliate advertising partnerships optimizing performance and driving mutual success.

People Management:

• Lead mentor and grow a high-performing team of performance marketing professionals.
• Foster a collaborative and innovative team culture focused on delivering results.
• Provide coaching professional development and performance feedback to team members.

Analytics and Optimization:

• Monitor and analyze campaign performance metrics to identify opportunities for improvement.
• Conduct A/B testing on ad creatives landing pages and campaign strategies to enhance effectiveness.
• Collaborate with the analytics team to ensure accurate tracking reporting and attribution for all campaigns.

Collaboration and Cross-Functional Alignment:

• Partner with content creative and product marketing teams to develop compelling assets for campaigns.
• Collaborate with sales teams to align on ABM strategies and ensure lead quality.
• Work with the finance team to manage budgets and forecast ROI for performance marketing efforts.

Qualifications:

• 5 years in a digital marketing role focused on pipeline generation.
• Bachelors degree in Marketing Business or a related field; advanced degree preferred.
• Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.
• Deep understanding of analytics platforms (e.g. Google Analytics HubSpot) tracking tools and attribution models.
• Strong leadership skills with experience managing mentoring and growing teams.
• Excellent analytical skills and a data-driven mindset to optimize marketing performance.
• Exceptional communication and collaboration skills with the ability to work cross-functionally and influence stakeholders.
• Experience in vertical SaaS or legal tech industries is a plus.