Assistant DirectorManager, Marketing
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Job Location:
Monthly Salary:
Posted on:
20 days ago
Vacancies:
1 Vacancy
Job Summary
The candidate will be heading the Marketing function of Nanyang Executive Education (NEE) and in charge of marketing the NEE brand and programs.
The role requires the candidate to design a holistic marketing plan that encompasses both B2B and B2C programs for the local and overseas markets where feasible.
Key Responsibilities
Strategic Planning and Management including developing and implementing a comprehensive strategy for the whole of NEE
Offline and Digital Marketing including integration of online and offline marketing efforts leading digital campaigns managing NEE website and content marketing as well as overseeing external agencies to ensure optimal service levels and KPIs
Team Leadership and Collaboration including mentoring a small team of marketing professionals and coordination with internal and external stakeholders
Data-Driven Decision Making including monitoring analysing and reporting the performance of marketing campaigns and using analytics to adjust strategies and maximising ROI
Budget Management including developing and managing marketing budget and allocating resources effectively to achieve maximum impact
Brand Management including ensuring brand consistency and explore innovative ways to increase brand visibility and engagement
Competencies and Qualification Requirements
A good bachelors degree with at least 8 years working experience preferably in the executive education/CET or digital marketing agencies.
A proven track record in developing and managing the marketing plan of an organisation
Ability to work independently as well as inter-dependently within a team and across teams
Self-starter and problem-solver who is adaptable to a changing environment and able to proactively address any challenges that may arise
Good business acumen with solid understanding of the digital marketing tools and metrics
Excellent written oral presentation and facilitation skills
Displays leadership skills and takes interest in nurturing and coaching younger members of the team
Customer-oriented disposition with excellent interpersonal skills and is able to work with all levels of staff and management
We regret that only shortlisted candidates will be notified.
Hiring Institution: NTURequired Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Nanyang Technological University is one of the top universities in Singapore offering undergraduate and postgraduate education in engineering, business, science, humanities, arts, social sciences, education and medicine.
