Coordinator, PR & Influencer Marketing
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Job Location:
Brooklyn, NY - USA
Yearly Salary:
$ 55 - 67
Posted on:
16 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Position: Coordinator PR & Influencer Marketing
Location: Dumbo Brooklyn (Hybrid: 4 days per week in-office)
Reporting to: Associate Manager Marketing Operations & PR
Type: Full-time employee
COMPANY OVERVIEW
Then I Met You is an award-winning premium skincare brand rooted in meaningful connection to self to others and to daily rituals. Since its launch in 2018 the brand has become known for its thoughtful formulations sensorial textures and storytelling that inspires intentional skincare routines.
Our philosophy is guided by the Korean concept of jeong (정) a deep enduring sense of warmth care and connection which is reflected in every product and experience we create. Then I Met You has earned a loyal global following and industry recognition for innovation quality and authentic brand expression.
Were a growing entrepreneurial team that values creativity high standards and genuine connection. If youre passionate about beauty storytelling and crafting best-in-class customer experiences wed love to meet you.
ROLE SUMMARY
Were seeking a highly organized creative and relationshipdriven PR & Influencer Marketing Coordinator to own the execution of the daytoday operations of our creator program. Youll execute influencer campaigns endtoend manage product seeding and gifting review and track creator content and maintain CRM and reporting. The role supports broader PR and marketing initiatives as needed but is primarily focused on influencers and creator partnerships to grow brand love for then I met you.
KEY RESPONSIBILITIES
- Execute influencer campaigns endtoend: outreach onboarding contract coordination content approvals asset collection payment coordination and postcampaign wrap-up.
- Create and support detailed content briefs (messaging hashtags creative direction CTAs) and ensure creator content aligns with brand guidelines.
- Manage gifting and product seeding programs: inventory management packing/shipping coordination vendor liaison and tracking deliveries.
- Maintain and update influencer/creator CRM and contact lists with relationship notes deliverable status and performance history.
- Coordinate influencer content calendars with product launches hero SKUs and seasonal campaigns; work with social and creative teams to repurpose creator assets across channels.
- Track collect and analyze campaign performance (engagement reach clicks promo code usage attributed sales) and prepare weekly/monthly reports with actionable insights.
- Support influencer contracts usagerights documentation and ensure FTC/advertising compliance.
- Assist with influencer and press event logistics (invitations RSVPs itineraries onsite support) as needed.
- Identify operational bottlenecks and propose workflow improvements to scale the program.
- Monitor platform trends and emerging creator opportunities; recommend new creators formats or tests.
QUALIFICATIONS
Required
- 13 years handson experience in influencer marketing coordination creator operations or campaign logistics (beauty/skincare preferred).
- Excellent organization and project management skills with strong attention to detail.
- Clear professional written and verbal communication.
- Proficient with spreadsheets and basic reporting tools (Google Sheets/Excel); experience with influencer platforms/CRMs (e.g. Refunnel CreatorIQ Grin) is a plus.
- Passion for creator content and ability to spot talent and trends on TikTok Instagram and YouTube.
- Proactive creative problemsolver and collaborative team player comfortable in a fastpaced environment.
- Comfortable coordinating shipping logistics and basic international customs processes.
Preferred
- Knowledge of beauty or KBeauty category and genuine passion for skincare.
- Experience with photo/video content production or writing creative briefs.
- Familiarity with FTC disclosure rules and influencer compliance best practices.
- Experience managing interns or supporting small teams.
Key Performance Indicators (KPIs)
- Influencer campaign ROI (engagement rate CPM/CPE conversion lift).
- Number and quality of influencer partnerships secured per quarter.
- Turnaround time for sample fulfillment and campaign setup.
- Accuracy and timeliness of campaign reporting.
- Growth and health of influencer relationships (repeat collaborations responsiveness)
In accordance with the applicable law the following represents a good faith estimate of the minimum and maximum compensation range for this position:
The estimated annual pay range for this role is $55000-$67000.
- There may be future opportunities for continued pay progression based on continued strong performance in the role.
- Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance 401K Paid Time Off Life Insurance and Long Term Disability leave and a range of other benefits.
- Learn more at the Then I Met You & Soko Glam Career page.
Compensation for the role will be determined based on permissible non discriminatory factors such as a candidates qualifications skills and experience.
We are an Equal Employment Opportunity (EEO) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race color creed religion gender gender identity pregnancy marital status partnership status domestic violence victim status sexual orientation age national origin alienage or citizenship status veteran or military status disability medical condition genetic information caregiver status unemployment status or any other characteristic prohibited by federal state and/or local laws. This policy applies to all aspects of employment including hiring promotion demotion compensation training working conditions transfer job assignment benefits layoff and termination.
Required Experience:
IC
Key Skills
- Business Development
- Graphic Design
- Internal Communications
- Special Events
- Web Content
- Press Releases
- Market Research
- SEO
- ROI
- Trade shows
- Company Vehicle
- Analytics
About Company
Position: Senior Manager, Growth Marketing Location: Dumbo, Brooklyn (Hybrid: 3 days in office, Tuesday-Thursday) Reporting to: VP of Marketing, Merchandising, & eCommerce Type: Full-time ABOUT SOKO GLAMSoko Glam is a pioneering leader in the beauty industry, dedicated to helping peop ... View more
