Lead – Institutional Sales (HORECA)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Lead Institutional Sales (HORECA)
Department: Sales & Operations
Reports to: Head - Sales & Operations
Location: Thika
Job Objective
To lead and grow institutional sales across the HORECA (Hotels Restaurants Catering) channel by building strong partnerships with key accounts driving volume and value growth and ensuring execution of business strategies aligned with organizational objectives.
Key Responsibilities
1. Sales Strategy & Planning
o Develop and execute the HORECA sales strategy to achieve assigned revenue and market share targets.
o Identify growth opportunities in hotels restaurants caterers airlines and other institutional accounts.
o Plan and monitor channel performance against agreed sales KPIs.
2. Business Development
o Acquire and onboard new institutional clients while nurturing existing relationships.
o Conduct regular business reviews with key accounts to ensure satisfaction and growth.
o Negotiate pricing contracts and commercial terms in line with company policies.
3. Team Leadership
o Lead mentor and motivate the institutional sales team to achieve set goals.
o Build capability within the team through coaching training and performance management.
o Allocate targets territories and monitor individual and team performance.
4. Execution & Customer Engagement
o Ensure excellent execution of sales initiatives promotions and activations within the HORECA segment.
o Provide superior customer service and act as the primary escalation point for client issues.
o Collaborate with the supply chain to ensure timely deliveries and efficient order fulfillment.
5. Market Intelligence & Reporting
o Track competitor activities market trends and customer insights to recommend proactive strategies.
o Prepare accurate sales forecasts pipelines and reports for management.
o Monitor credit control and ensure timely collections from institutional clients.
6. Cross-Functional Collaboration
o Work with Marketing Finance and Operations teams to optimize HORECA offerings.
o Partner with product development to tailor solutions for the institutional channel.
Requirements
Qualifications
Bachelors degree in Sales Marketing Business Administration or related field.
MBA is an added advantage.
Minimum 68 years of experience in sales with at least 3 years in institutional/HORECA sales leadership.
Strong network within hotels restaurants and catering businesses.
Proven track record of meeting and exceeding sales targets.
Key Skills & Competencies
Strong negotiation and relationship management skills.
Strategic thinking with execution excellence.
Team leadership and coaching abilities.
Excellent communication and presentation skills.
Analytical mindset with proficiency in MS Office / ERP systems.
Customer-focused with problem-solving skills.
KPIs
Achievement of institutional/HORECA sales targets (volume & value).
Growth in new customer acquisition within HORECA.
Retention and expansion of key accounts.
Team productivity and performance achievement.
Gross margin and profitability of HORECA accounts.
Timely collections and credit control compliance.
Company Industry
IT Services and IT Consulting
Key Skills
- Compensation
- Auto Parts
- Field Sales
- Hydraulics
- Arabic
