Area Sales Manager North BL, L, WN

Liverpool - UK

Monthly Salary: Not Disclosed

Posted on: 31-10-2025

Vacancies: 1 Vacancy

Job Summary

BB BL FY L LA PR WN

Reporting to the Regional Sales Manager your key responsibilities are the growth of a specific sales territory and providing excellent levels of customer service to businesses in a wide range of industry sectors.

The area already hosts an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of existing Crown customer base.

You will play a key role in all stages of the sales process including initial prospecting appointment making customer presentations and demonstrations through to ultimately closing the deal.

The efficient planning and management of the territory is as crucial as your work ethic drive and enthusiasm.

Offering a Consultative approach working across all levels from shop floor to board level you will develop a thorough understanding of each prospect or customer and their operations looking for opportunity to secure new business develop further business or provide additional value.

We are looking for an individual who can demonstrate a successful sales track record within the electric warehousing equipment sector or a similar or aligned industry such as pallet racking systems.

We place emphasis on career stability and therefore look for an employment history that demonstrates this. You will be a self-starter and have a strong work ethic high energy drive and determination.

3 years sales experience ideally within the Materials Handling sector.
Strong new business development skills.
Excellent customer management skills to build long lasting relationships.
Personable ability to build strong relationships.
Strong presentation and customer facing skills.
Commercial acumen (need identification market awareness competitor awareness).
Strong IT skills proficient in Microsoft Office Excel Word PowerPoint and Cloud based CRM System.
Excellent organisational skills (specifically territory planning time management and working to deadline).
Meet individual sales targets by maximising upsell and cross-sell opportunities.
Ability to absorb client information and communicate features and benefits to customers.
KPI driven.
Full UK driving licence.

Benefits include highly competitive salary with excellent commission 25 days holiday company car and fuel card company pension and personal benefits such as discount scheme and employee assistance program.

From employee training and development to competitive compensation packages we invest in our employees knowing that people are always at the core of what moves us forward.

Since its entry into the material handling industry in the 1960s Crown Equipment Corporation has earned a reputation for exceptional product design engineering and manufacturing of its award-winning line of electric lift trucks. From our smallest pallet truck to our highest lifting VNA truck our goal is to always provide the user with the safest most efficient and ergonomic forklift truck possible. Crown supports customers with a wide selection of electric forklift trucks ranging from pallet trucks to very narrow-aisle VNA trucks.

Our brand promise is:

Crown designs manufactures distributes services and supports material handling products that provide customers with superior value.

Quality and performance are the foundation of Crowns success. Since our inception our company culture has always been about people performing and working as a team to ensure that quality is built into every forklift truck we make.

Crowns headquarters manufacturing facilities and network of branches offer diverse and challenging careers in a broad range of professional and vocational roles.

Please contact us via our website at:

Crown Lift Trucks Ltd
Karen Callander
Rutherford Road
Basingstoke
RG24 8PD

If you have any further queries regarding this job please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd on or via

Required Experience:

Unclear Seniority

BB BL FY L LA PR WNReporting to the Regional Sales Manager your key responsibilities are the growth of a specific sales territory and providing excellent levels of customer service to businesses in a wide range of industry sectors.The area already hosts an existing client portfolio but ultimately th...