Digital Marketing Specialist – Websites

This role is based in our 240 Blackfriars Road (UK) office; however we are open to candidates based in Amsterdam Netherlands.

Were looking for a talented Digital Marketing Specialist Websites to join our dynamic team at Informa Markets Food with a start date of January 5 2026. Youll be the driving force behind 15 websites across our event and digital product brands ensuring they deliver exceptional user experiences while maximizing performance.

Reporting to the Senior Digital Marketing Manager youll collaborate with our marketing teams to transform website visitors into event attendees boost ticket sales increase exhibitor revenue and enhance attendee quality.

What Youll Do

Website Excellence

• Update and maintain website content to ensure accuracy quality and brand consistency
• Handle content update requests from team members applying SEO best practices
• Ensure all content meets our high standards for user experience

Performance Optimisation

• Partner with our SEO agency to implement recommended optimizations
• Stay ahead of the curve with LLM optimization techniques
• Design and execute A/B tests using VWO to improve conversion rates
• Set up and manage tags in Google Tag Manager to track campaign performance

Analytics & Insights

• Create and share GA4 reports on website performance and user behavior
• Identify optimization opportunities based on data analysis
• Provide actionable insights to the wider team

2026 CMS Migration Project

• Work closely with our migration team to ensure a smooth transition
• Optimize website performance throughout the migration process

Qualifications :

What Youll Bring

Essential Skills

• Experience with content management systems (AEM experience is advantageous)
• Strong knowledge of SEO CRO and LLM optimization techniques
• Proficiency with Google Tag Manager and Google Analytics
• Working knowledge of HTML CSS and JavaScript
• Excellent project management abilities
• Strong communication skills for cross-functional collaboration
• Understanding of WCAG accessibility and GDPR compliance requirements

Your Qualities

• Collaborative approach to teamwork
• Meticulous attention to detail
• Clear and effective communication
• Positive can-do attitude with a passion for continuous learning
• Willingness to share knowledge and support colleagues
• Self-motivated with high energy and enthusiasm
• Flexibility for occasional travel

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include: 

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to 4 days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 24 days annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy fully-funded disability insurance access to health apps and more
• Monthly commuting and travel costs and reimbursed based on your distance between your home and the office. Recognition for great work with global awards and kudos programmes
• As an international company the chance to collaborate with teams around the world         

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Full-time