Marketing Lead – Lending and Wealth (Senior Manager level)

At ING Australia youll have the chance to build a career as unique as you are with the global scale inclusive culture and technology to become the best version of you. And we are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an exceptional experience for yourself and youll be making a difference to our customers lives by shaping the way they bank and empowering them to stay a step ahead in life and business.

Were on a hunt for an experienced Marketing Leader who comes from a solid knowledge in Insurance with leadership experience to join our Product and Customer Marketing team.

The Marketing Lead Lending & Wealth will be responsible for developing and executing full-funnel data-driven marketing strategies to drive awareness acquisition engagement and retention across INGs Mortgages Consumer Lending and Wealth the first 12 months the role will have a key focus on insurance making prior experience in insurance marketing essential. The successful candidate will lead go-to-market initiatives collaborate cross-functionally with product and digital teams and optimise campaigns using customer insights and performance data. This role is pivotal in shaping INGs future-ready marketing capability and delivering customer-centric solutions in a dynamic financial services environment.

Our ideal candidate is a commercially savvy customer-obsessed senior marketer with deep experience across the full marketing funnel and a strong track record in financial servicesparticularly in insurance mortgages and consumer lending. They bring strategic thinking creativity and data fluency to drive impactful marketing programs that deliver measurable business outcomes. With a growth mindset and collaborative spirit they thrive in dynamic environments influencing cross-functional teams and leading with purpose. Experience launching new products managing integrated campaigns and navigating complex stakeholder landscapes is essential along with a passion for delivering customer-centric solutions that empower Australians to do their thing.

Ready to make an impact

What youll do

• Lead the development and execution of full-funnel marketing strategies across Mortgages Consumer Lending and Wealth with a strong focus on insurance in the first 12 months.
• Build and launch go-to-market plans including segmentation positioning and messaging in partnership with internal stakeholders and external agencies.
• Create and optimise quarterly marketing plans aligned to strategic priorities and KPIs driving acquisition engagement and retention.
• Collaborate cross-functionally with Product Tribes Digital Brand and Customer Interactions teams to deliver integrated campaigns across paid owned and earned channels.
• Monitor and report on campaign performance using data dashboards and insights to continuously improve effectiveness and ROI.
• Establish and lead a high-performing marketing team fostering a culture of creativity accountability and commercial impact.

What were looking for

• Extensive experience in financial services marketing with deep knowledge of mortgages consumer lending and insuranceinsurance expertise is essential for the first 12 months.
• Proven ability to lead full-funnel marketing programs from strategy to execution across paid owned and earned channels.
• Excellent commercial acumen and data fluency including experience with propensity models and customer segmentation to drive performance.
• Track record of launching new products and developing compelling customer value propositions based on insights and market research.
• Exceptional collaboration and stakeholder management skills with the ability to influence across cross-functional teams and navigate complex environments.
• Leadership capability with experience building and inspiring high-performing teams in dynamic fast-paced settings.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know if you require any support or adjustments when you apply. Let us know if youd like to chat with an LGBTQ Confidential contact.

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Rachel Yuen

Applications close on 12th November 2025

Internal advert blurb:

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

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