Marketing Manager
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Job Location:
Riviera Beach, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
31-10-2025
Vacancies:
1 Vacancy
Job Summary
Marketing Manager
This is a full-time salary position with excellent benefits including a full package of health benefits paid time off and company contributions to 401k once qualified.
Job Summary: Rapids is South Floridas largest waterpark featuring more than 40 attractions on 35 acres near beautiful West Palm Beach. We are seeking a Marketing Manager to lead the parks consumer marketing brand activation and attendance-driving initiatives.
This role oversees all aspects of marketing consumer products promotions and partnerships by developing and executing strategies that strengthen the Rapids brand grow attendance and enhance guest loyalty. The Marketing Manager will guide ticket and season pass strategy brand content e-commerce and guest-facing initiatives while ensuring an exceptional guest experience across all touchpoints.
Reports To: Director of Marketing and Sales
Description:
This individual will be responsible for the following:
- Develop and execute comprehensive marketing strategies to drive ticket sales season pass growth consumer events and promotional revenue initiatives.
- Plan and manage consumer in-park special event plans designed to drive visitation including event concept budgeting and implementation.
- Cultivate and manage strong relationships with third party ticket resellers while creating strategies to optimize ticket sales through third party channels.
- Oversight of earned and owned media strategy leading Marketing Coordinator in email website social media email and other digital content strategies and leading the development of digital content library.
- Partner with in-park operating teams to develop new in-park opportunities and leverage resources to support overall park strategy.
- Lead in-park sponsorship development and execution focusing on securing new partners that drive incremental revenue and enhance the guest experience.
- Spearhead property reputation management efforts aligning guest feedback digital communication and in-park operating departments to improve guest experience.
- Serves as park spokesperson and liaison between the park and its media contacts.
- Establishes and maintains relationships and partnerships with local community and philanthropic groups.
- Support cross-departmental projects and initiatives as needed to advance overall business goals.
- Must be available to work nights weekends and holidays.
Qualifications:
Education:
- Bachelors degree in Communications Marketing or related field is required.
Experience:
- Three to five years of marketing and/or communications experience within the theme park entertainment or hospitality industry.
- Proficiency in Adobe Creative Cloud Products such as Illustrator Premiere Pro and Photoshop.
- Understands and has experience building marketing campaigns and initiatives.
- Strong content development skills such as graphic design and editing capabilities.
- Strong written and oral communication skills for both external audiences and internal customers such as park employees through senior corporate management.
- Computer skills and knowledge of business-related software such as Microsoft Word Excel and Power Point experience required.
- Skills in planning and developing content through popular social media platforms such as Instagram Facebook and Tik Tok.
- Experience with developing content with email CRM and Social Media management platforms.
- Ability to manage multiple projects and accounts in multiple locations and do so within established expense parameters and meet all project deadlines.
- Strong commitment to maintaining the integrity and confidentiality of park division and department information as requested by the company.
- Must possess a valid drivers license.
- Available to work a flexible schedule including evenings weekends and holidays.
- Must be at least 18 years of age.
- Must be able to pass a criminal drug alcohol and social security background check.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Located in Riviera Beach, Florida, Rapids Waterpark is South Florida’s premier water park featuring over 35-acres of fun and over 40 slides and attractions.
