Marketing Excutive (Psychometric solutions)

Istanbul - Turkey

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Were seeking a and nbsp;Marketing Executive and nbsp;for our client who is a leader in psychological assessment and related services.

You will play a key role in supporting the planning execution and optimization of marketing activities across both digital and offline channels. Working closely with global marketing teams you will contribute to building brand awareness generating qualified leads and driving growth in the clinical educational and organizational sectors.

and nbsp;

Responsibilities:

Assist in the planning coordination and implementation of marketing campaigns that promote the companys portfolio across multiple markets.

Coordinate the creation localization and adaptation of content for the website social media newsletters and digital advertisements.

Support the management of Google Ads social media ads and email marketing campaigns monitor performance metrics and recommend optimizations to improve results.

Maintain and update website content including product pages landing pages and banners in collaboration with internal and global teams.

Manage and segment contact databases and email lists using CRM and marketing automation tools.

Collaborate with the sales team to align lead generation customer communication and campaign follow-up activities.

Support the organization of events webinars conferences and product launches ensuring smooth execution and effective promotion.

Track and report marketing KPIs campaign performance and website analytics to provide actionable insights.

Conduct ongoing market and competitor research to identify trends best practices and new opportunities for growth.

Liaise with international marketing teams to ensure brand consistency and alignment with global campaigns.

and nbsp;

Requirements:

Bachelors degree in Marketing Communication Psychology or Business Administration.

2-4 years of marketing experience preferably in the education healthcare or B2B sectors.

Solid understanding of digital marketing concepts including SEO SEM social media content and email marketing.

Strong written and verbal communication skills in Turkish and English.

Excellent organizational skills attention to detail and ability to manage multiple projects simultaneously.

Creative mindset with analytical skills to interpret data and translate insights into actionable strategies.

Team-oriented attitude and ability to coordinate effectively between local and global stakeholders.

Proficiency in Microsoft Office and Google Workspace (Docs Sheets Drive Meet).

Experience with CRM and email automation platforms such as Brevo HubSpot or Mailchimp.

Familiarity with Google Ads Meta Ads Manager and LinkedIn Campaign Manager.

Basic knowledge of Google Analytics (GA4) and website performance tracking tools.

Experience with social media management tools such as Meta Business Suite Buffer or Hootsuite.

Knowledge of Canva or similar design tools for creating simple visual materials is an advantage.

and nbsp;Benefits:

Opportunity to be part of a global leader in psychological assessment and human development.

A creative collaborative and international work environment.

Professional development and learning opportunities within a growing organization.

Competitive salary and performance-based incentives.

Were seeking a and nbsp;Marketing Executive and nbsp;for our client who is a leader in psychological assessment and related services.You will play a key role in supporting the planning execution and optimization of marketing activities across both digital and offline channels. Working closely with g...