Principal HCP Marketing Director, Women's Health

Help us change lives

At Exact Sciences were helpingchange how the world prevents detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career an inclusive culture and robust benefits to support your life while youre working to help others.

Position Overview

The Principal HCP Marketing Director is responsible for product marketing oversight and strategic and tactical development for on-market products in the Screening Business Unit and serves in an advisory role for Womens Health products in the upstream pipeline. This US-based role develops and executes Health Care Provider (HCP)-facing tactics and materials non-personal and personal that build product trust and adoption with OBGYNs and other Womens Health primary care prescribers. Examples include but are not limited to peer-to-peer (product theaters virtual in-person) digital promotional channels and sales materials. This role supports and advances Womens Health marketing initiatives at sales meetings working closely with sales training and operations.

The Principal HCP Marketing Director oversees key Womens Health marketing programs and reports directly to the Director HCP Personal Promotion Marketing & HCP for Screening Marketing.

Essential Duties

Include but are not limited to the following:

• Serve as key contributor to the development of the operational and tactical annual plan.
• Develop assets in the Veeva digital platform.
• Develop key healthcare professional marketing pieces in line with the tactical plan for Womens Health.
• Evolve the Womens Health promotional campaign and messaging.
• Understand emerging trends in Womens Health.
• In partnership with other supporting functions develop relationships with Key Opinion Leaders in Womens Health gaining insights that better inform our commercialization efforts with Womens Health practitioners.
• Ensure integration of Womens Health within the Exact Sciences portfolio strategic imperatives and act as a Womens Health Subject Matter Expert to drive relevant segment growth within existing commercial infrastructure.
• Contribute to the development of the Womens Health commercialization strategy.
• Partner with Medical Sales Research and others to grow the Womens Health business opportunity.
• Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
• Provide day-to-day oversight of external agency partners and manage the budget.
• Collaborate with the Commercial Analytics team to ensure appropriate analytical plans are developed and measure promotional program effectiveness efficiency and ROI.

• Uphold company mission and values through accountability innovation integrity quality and teamwork.
• Support and comply with the companys Quality Management System policies and procedures.
• Maintain regular and reliable attendance.
• Ability to act with an inclusion mindset and model these behaviors for the organization.
• Ability to work on a mobile device tablet or in front of a computer screen and/or perform typing for approximately 80% of a typical working day.
• Ability to travel 20% of working time away from work location may include overnight/weekend travel.

Minimum Qualifications

• Bachelors degree in Business Administration Sales Marketing Scientific or related field.
• 10 years of progressive experience in business sales marketing scientific or other related field to include experience within biotechnology medical device or pharmaceutical spaces.
• 2 years of experience within the Womens Health segment in Oncology Pharma and/or Medical Device industries.
• Proficiency in Microsoft Office products including Word Excel and Outlook.
• Legal authorization to work in the country of employment without current or future sponsorship.
• Demonstrated ability to perform the Essential Duties of the position with or without accommodation.

Preferred Qualifications

• 2 years in a healthcare marketing role preferably HCP.
• Experience and/or understanding of the primary care channel and customer segment.

Salary Range:

Exact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation holidays volunteering and personal time) paid leave for parents and caregivers a retirement savings plan wellness support and health benefits including medical prescription drug dental and vision coverage. Learn more about our benefits.

Our success relies on the experiences and perspectives of a diverse team and Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging. If you require an accommodation please contact us here.

Not ready to apply Join our Talent Community to stay updated on the latest news and opportunities at Exact Sciences.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to disability protected veteran status and any other status protected by applicable local state or federal law.

To view the Right to Work E-Verify Employer and Pay Transparency notices and Federal Federal Contractor and State employment law posters visit our compliance hub. The documents summarize important details of the law and provide key points that you have a right to know.