Digital Marketing

Kolkata - India

Monthly Salary: Not Disclosed

Posted on: 30-10-2025

Vacancies: 1 Vacancy

Job Summary

Summary:

We are seeking a dynamic and results-driven Marketing Specialist to lead our digital social and offline marketing initiatives. This role is pivotal in driving brand visibility customer engagement and lead generation through data-informed strategies across multiple channels. The ideal candidate will be responsible for designing and executing high-impact campaigns that align with business goals optimize performance metrics and strengthen our market presence. With a strong blend of creativity and analytical rigor youll play a key role in shaping our marketing narrative and delivering measurable ROI across digital and physical touchpoints.

Responsibilities:

Strategize and execute high-ROI paid advertising campaigns across Google Ads Meta Ads LinkedIn and other relevant platforms.
Optimize performance campaigns by focusing on lead generation CPL CPA remarketing and lookalike audience targeting.
Conduct A/B testing to refine messaging creatives and user journeys for improved conversion rates.
Lead SEO/SEM efforts including keyword research campaign planning and web traffic analysis.
Design develop and optimize landing pages to align with campaign objectives and enhance user experience.
Monitor and report campaign performance using Google Analytics Meta Business Suite CRM dashboards and other analytics tools.
Manage and grow brand presence across LinkedIn Facebook and Instagram through strategic content planning and community engagement.
Oversee end-to-end social media campaignsfrom concept and content creation (copy design) to publishing and performance tracking.
Develop engaging content formats including posts stories and video content that support brand storytelling and campaign goals.
Maintain brand consistency across all digital platforms and ensure timely responses to customer inquiries.
Track and analyze engagement metrics follower growth reach and lead conversion performance.
Plan and execute branding events workshops and below-the-line (BTL) marketing activities.
Coordinate with vendors for promotional materials event branding and collateral development.
Support sales teams with marketing assets such as brochures standees flyers and presentation tools.

Requirements

Requirements:

Bachelors or Masters degree in Marketing Mass Communication or a related field.
34 years of proven experience in marketing preferably in service staffing or skill development sectors.
Hands-on expertise in:
Performance marketing (Google Ads Meta Ads)
Social media management and content strategy
SEO/SEM and analytics platforms (Google Analytics Meta Business Suite)
Content planning coordination and cross-functional collaboration
Strong communication and presentation skills with the ability to articulate strategies and insights clearly.
Proven blend of creativity and analytical thinking to drive data-backed decisions.
Demonstrated ability to manage multiple campaigns simultaneously while meeting tight deadlines.

Required Skills:

Requirements: Bachelors or Masters degree in Marketing Mass Communication or a related field. 34 years of proven experience in marketing preferably in service staffing or skill development sectors. Hands-on expertise in: Performance marketing (Google Ads Meta Ads) Social media management and content strategy SEO/SEM and analytics platforms (Google Analytics Meta Business Suite) Content planning coordination and cross-functional collaboration Strong communication and presentation skills with the ability to articulate strategies and insights clearly. Proven blend of creativity and analytical thinking to drive data-backed decisions. Demonstrated ability to manage multiple campaigns simultaneously while meeting tight deadlines.

Summary:We are seeking a dynamic and results-driven Marketing Specialist to lead our digital social and offline marketing initiatives. This role is pivotal in driving brand visibility customer engagement and lead generation through data-informed strategies across multiple channels. The ideal candida...

Summary:

Responsibilities:

Strategize and execute high-ROI paid advertising campaigns across Google Ads Meta Ads LinkedIn and other relevant platforms.
Optimize performance campaigns by focusing on lead generation CPL CPA remarketing and lookalike audience targeting.
Conduct A/B testing to refine messaging creatives and user journeys for improved conversion rates.
Lead SEO/SEM efforts including keyword research campaign planning and web traffic analysis.
Design develop and optimize landing pages to align with campaign objectives and enhance user experience.
Monitor and report campaign performance using Google Analytics Meta Business Suite CRM dashboards and other analytics tools.
Manage and grow brand presence across LinkedIn Facebook and Instagram through strategic content planning and community engagement.
Oversee end-to-end social media campaignsfrom concept and content creation (copy design) to publishing and performance tracking.
Develop engaging content formats including posts stories and video content that support brand storytelling and campaign goals.
Maintain brand consistency across all digital platforms and ensure timely responses to customer inquiries.
Track and analyze engagement metrics follower growth reach and lead conversion performance.
Plan and execute branding events workshops and below-the-line (BTL) marketing activities.
Coordinate with vendors for promotional materials event branding and collateral development.
Support sales teams with marketing assets such as brochures standees flyers and presentation tools.

Requirements

Requirements:

Bachelors or Masters degree in Marketing Mass Communication or a related field.
34 years of proven experience in marketing preferably in service staffing or skill development sectors.
Hands-on expertise in:
Performance marketing (Google Ads Meta Ads)
Social media management and content strategy
SEO/SEM and analytics platforms (Google Analytics Meta Business Suite)
Content planning coordination and cross-functional collaboration
Strong communication and presentation skills with the ability to articulate strategies and insights clearly.
Proven blend of creativity and analytical thinking to drive data-backed decisions.
Demonstrated ability to manage multiple campaigns simultaneously while meeting tight deadlines.