Marketing Operations Analyst

Marketing Operations Manager Analyst

Were looking for a Marketing Operations Analyst who loves turning data into decisions that move the business forward. Youll partner with the broader marketing team and marketing operations peers to uncover insights improve processes and connect marketing performance to real this role youll get hands-on with Hockeystack and Salesforce helping shape strategies guide decisions and boost productivity. Youll consult with marketers to interpret data work within operations to enhance data accuracy be responsible for onboarding and validate new sources and build dashboards that deliver actionable insights. Youll also play a key role in optimizing our AI solutions to support self-service reporting across teams. If youre a problem-solver who enjoys finding patterns in data streamlining workflows and driving smarter marketing decisions then this is the role for you!

Why join Tipalti

Tipalti is the AI-powered platform for finance automation elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable global payouts procurement employee expenses corporate cards supplier management tax compliance and treasury. Tipalti partners with leading financial institutions such as Citi Wells Fargo J.P. Morgan and Visa enabling over 5000 global companies to efficiently and securely pay millions of suppliers and payees across 200 countries and territories in 120 currencies.

At Tipalti we pride ourselves on our collaborative culture the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do and keen to get the job done. Tipalti offers competitive benefits a flexible workplace career coaching and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010 Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv Plano Toronto Vancouver London Amsterdam Tbilisi and Medellin.

In this role you will be responsible for:

Evolve and Maintain Our Marketing Insights Platform

• Expand and strengthen our analytics infrastructure across our website demand gen content ABM and social channels.
• Monitor data flows across platforms to catch issues early reconcile discrepancies and prevent data loss.
• Gather feedback and iterate with our user community to keep our insights platform relevant and effective as business needs evolve.

Turn Data Into Action

• Consult and support marketing teams on how to interpret data in order to understand and use the information to drive better decisions and outcomes
• Will be asked to analyze campaign funnel and channel performance to uncover trends and improve processes and make recommendations to Operations and marketing leadership
• Design and enhance dashboards that clearly show campaign results engagement and pipeline impact.
• Use automation and AI-driven analytics to make reporting faster smarter and more self-serve driven
• Ensure dashboards are intuitive actionable and aligned with business goals.

Keep Data Clean and Reliable

• Own the data hygiene governance and AI layer for our global attribution platform
• Manage integrations API connections and data pipelines that power reporting.
• Maintain documentation of data sources definitions and audiences and keep teams updated.
• Proactively identify and fix data discrepancies with ongoing monitoring and quality checks
• Drive measurement accuracy by working backward from business outcomes ensuring all tagging tracking and data capture framework are complete and reliable

Analyze and Communicate Insights

• Measure engagement ROI and content performance to surface whats working not working with potential recommendations
• Help turn complex data into clear compelling stories for marketers and executives alike.
• Present insights to leadership and recommend data-backed improvements to tools processes and strategy.

About you

Education & Experience

• Bachelors degree in Marketing Business Analytics Data Science Statistics Economics or a related field.
• Proven experience in marketing operations marketing analytics or a data-driven marketing role.
• Experience working in B2B SaaS or a similar data-rich high-growth environment (a plus).

Technical Skills

• Hands-on experience with Hockeystack or other BI/visualization tools (Tableau Looker Oracle Analytics etc.). Hockeystack experience is not required
• Proficiency in Salesforce (SFDC) a must and marketing automation systems (e.g. HubSpot Marketo or Pardot)
• Tracking and Tag Management: Deep understanding of web tagging (UTMs event tracking GTM) and first party data collection set-ups
• Experience configuring event schemas and dashboards and familiar with attribution models
• API Webhooks capable of setting up and troubleshooting API
• Strong understanding of data pipelines integrations and how marketing data flows across platforms.
• Familiarity with SQL Excel and/or Python for data analysis (a plus but not required).
• Knowledge of B2B marketing funnels lead attribution and campaign performance tracking.

Analytical & Strategic Skills

• Ability to translate complex datasets into clear actionable insights that are digestible to the marketing user community
• Skilled at identifying trends measuring performance and tying marketing activity to business outcomes.
• Strong attention to detail: Be able to spot data quality issues before they impact reporting and be part of the solution to create stopgaps or provide governance to minimize impact
• Comfortable presenting findings and recommendations to stakeholders across marketing leadership.

Soft Skills & Mindset

• Curious analytical and solutions-oriented. If you love figuring out how things work and making them better this is a good fit.
• Comfortable working independently and managing multiple priorities in a fast-paced environment.
• A team player who thrives in collaborative settings.

Tipalti is posting this job opening for and on behalf of SDS (Cyprus) Limited and/or SDS Tbilisi Limited LLC (both are hereinafter referred to as SDS). Any potential employment and/or consulting arrangements entered into as it relates to this job opening will be between you and SDS. Tipalti shall not be held responsible for the information and contents contained in this job posting or for any issues arising out of or related to this job posting.