Events Executive

POSITION SUMMARY

JOB SUMMARY

The Events Sales Executive is responsible for contracting and closing local catering group and social business and ensuring that business is turned over properly and in a timely fashion for quality service delivery. The position is responsible for achieving catering revenue goals by actively up-selling each business opportunity to maximize revenue. The incumbent implements the brands service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; Any experience in sales and marketing guest services front desk or related professional welcomed but not required.

OR

• 2-year degree from an accredited university in Business Administration Marketing Hotel and Restaurant Management or related major; no work experience required.

CORE WORK ACTIVITIES

Managing Sales Activities

• Manages reactive sales efforts for the hotel including local corporate group and social catering.
• Works collaboratively with the sales team and off-property sales channels (e.g. Sales Office Area Sales GSO) to ensure sales efforts are coordinated complementary and not duplicative.
• Responds to incoming group and catering opportunities for the hotel.
• Identifies qualifies and solicits new group and catering business to achieve personal and hotel revenue goals.
• Understands the overall market - competitors strengths and weaknesses economic trends supply and demand etc. and knows how to sell against them.
• Closes the best opportunities for the hotel based on market conditions and hotel needs.
• Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
• Designs develops and sells creative catered events.
• Maximizes revenue by up-selling packages and creative food and beverage.
• Manages catering and group sales revenue and budgets and provides forecasting reports.
• Develops menus which drive sales.
• Executes and supports the operational aspects of business booked (e.g. generating proposal writing contract customer correspondence).
• Participates in and practices daily service basics of the brand.
• Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
• Ensures successful performance by increasing revenues controlling expenses and providing a return on investment for the owner and the company.

Providing Exceptional Customer Service

• Interacts effectively with sales kitchen vendors competitors local community catering associations and other hotel departments in order to ensure guest satisfaction.
• Executes and supports the companys Customer Service Standards and hotels Brand Standards.
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations while building a relationship and loyalty to the company.
• Gains understanding of the hotels primary target customer and service expectations; serve the customer by understanding their business business issues and concerns to offer better business solution both prior to and during the program/event.
• Develops a close working relationship with operations to ensure execution of strategies at the hotel level.

Additional Responsibilities

• Performs other duties as assigned to meet business needs.

MANAGEMENT COMPETENCIES

Managing Execution
Contributing to Teams - Participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
Driving for Results - Focuses on accomplishing work objectives.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.
Building Relationships
Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the companys service standards.
Global Mindset - Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information (e.g. data related to employee engagement guest satisfaction and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges
oGeneral Hotel Operations - Knowledge of the operating principles and practices of all brand/hotel-specific functions to support successful operations of the overall property (e.g. Engineering/Maintenance Event Management Finance and Accounting Human Resources Legal/Contracting Food and Beverage Guest Services/Front Desk Sales & Marketing Security/Loss Prevention Retail/Gift Shops Spa and Recreation/Health Club).
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
oBasic Computer Skills - Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
oMathematical Reasoning - Demonstrates ability to add subtract multiply or divide quickly correctly and in a way that allows one to solve work-related issues.
oOral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
oReading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
oWriting - Communicates effectively in writing as appropriate for the needs of the audience.