Field and Events Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build high-performing teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires close-knit high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
Field and Events Marketing Manager
Why We Have This Role
We are seeking an exceptional Field and Events Marketing Manager to join our Global Field and Demand Generation Team. This is a pivotal high-impact role responsible for planning executing and optimising regional marketing strategies that directly support sales objectives across our three Customer Units (North Central and South).
This role serves as the strategic link between Marketing Sales Development and Sales. Your primary goal is to drive high-quality pipeline accelerate deal conversion and deliver measurable bottom-line results tied to revenue for the EMEA region.
How Youll Find Success
Success in this role is defined by a blend of strong execution collaborative spirit and demonstrable impact on the bottom line:
- Program Impact: Partner with Field Marketing to clearly align on objectives then execute a prioritised engagement strategy before and after every programmaximizing pipeline outcomes.
- Take Initiative & Ownership: You understand the expected outcome get the context and work autonomously to get things done without needing explicit direction. You are a self-starter and an owner.
- Data Driven: Proficiently utilise Salesforce and analytics platforms to drive regular data-informed discussions around program performance and pipeline health.
- Articulate Communicator: You influence effectively and create trust with sales stakeholders maintaining outstanding communication and collaboration skills across global and dispersed teams.
- Operational Excellence: You excel in managing multifaceted events and programs simultaneously demonstrating exceptional project management abilities while ensuring a seamless and positive customer experience.
How Youll Grow
- Strategic Development: Opportunities to refine your strategic thinking through high-impact campaigns in a fast-scaling enterprise organisation.
- Expanded Network: A chance to expand your network by collaborating cross-functionally across all major revenue functions (Sales Product Marketing Content Partner Operations).
- Mentorship: Access to mentorship and professional development programs tailored to enhancing your marketing knowledge and capabilities.
- Career Trajectory: Potential for significant career growth as you build and develop exciting activation programs and influence the wider EMEA Marketing team strategy.
Things Youll Do
The responsibilities of this role require a strategic mindset combined with hands-on detail-oriented execution:
- Strategic Planning: Develop and execute a comprehensive forward-looking GTM plan in partnership with Field Marketing Managers CU leadership and cross-team stakeholders including a program mix designed to meet and exceed regional targets.
- Event Program Leadership: Help ideate build scale and support the execution of our entire events portfoliofrom large annual programs like X4 and Experience Roadshows to smaller high-touch Account-Specific 1:1 ABM events and workshops.
- Pipeline Generation: Lead high-impact ABM initiatives including field events webinars and sponsorship activations to generate qualified leads and drive the conversion or acceleration of targeted accounts.
- Cross-Functional Collaboration: Work closely with senior stakeholders including regional sales leaders and managers as well as European and Global Marketing Teams (Scale Digital PMM Content Ops Partner) to drive business impact and net-new pipeline.
- Budget & ROI Management: Manage the allocated marketing spend with exceptional fiscal responsibility ensuring effective reconciliation and maximizing ROI across all field marketing initiatives.
- Performance Measurement: Track and measure the effectiveness of all programs using metrics focused on pipeline generation and revenue impact.
What Were Looking For On Your Resume
- Minimum Qualifications:
- 5 years of hands-on experience in a B2B marketing agency or field marketing role.
- Proven track record of commercial results or direct ownership of a marketing pipeline / ACV number.
- 3 years experience managing complex field events including strategic workshops webinars and large-scale sponsorship activations.
- Demonstrable experience running programs beyond physical events (e.g. content syndication digital demand gen).
- Experience working with direct sales teams sales development teams and other cross-functional partners.
- Must be metrics-driven and have experience analysing program effectiveness using tools like and marketing automation platforms.
- Experience holding event budget authority and managing budgets across an event series.
- Bachelors degree in marketing communications or equivalent.
- Willingness to travel for events will be required.
- Preferred Qualifications:
- History of success working for a B2B SaaS software company.
- Proven experience working on account-based marketing (ABM) programs.
- Proficiency with modern marketing technologies (MarTech).
- A second European language (ideally French or German).
What You Should Know About This Team
- Our global marketing team is deeply invested in understanding our customers needs behaviors and pain points. Every event campaign and strategy is designed with the end-user in mind to create meaningful and impactful connections.
- The technologies and methods of field marketing you will be working on are considered by many to be the future of marketing so this is an innovative and exciting role to be in.
- By showing top strategic clients that Qualtrics has a best-in-class solution for their needs you will help us to create sales opportunities with these companies and grow our marketing pipeline across the EMEA region.
Our Teams Favorite Perks and Benefits
- Qualtrics Experience Program - a bonus each year for an experience of your choosing
- Worldwide and diverse community that enjoys helping each other
- Our offices are in the center of our work life and we take pride in creating an open and collaborative work space
- At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can as a result of our culture make their best possible contribution to our team
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act Equal Opportunity Employment Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.
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Required Experience:
Manager
Key Skills
- Marketing
- Catering
- Organizational skills
- Hospitality Experience
- Management Experience
- HubSpot
- Event Planning
- Events Management
- Project Management
- Event Marketing
- Leadership Experience
- negotiation
About Company
The Qualtrics Platform and our specialized AI uncovers insights, prioritizes actions, and empowers everyone to improve customer & employee experiences.
