Chief Marketing Officer

We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead our marketing and growth strategy for a fast-growing e-wallet and digital payments platform company . The CMO will drive user acquisition engagement and retention while building a trusted financial brand that resonates with consumers and partners.

This leader will shape the go-to-market strategy manage brand communication and ensure our marketing investments deliver sustainable growth and profitability.

Key Responsibilities

1. Strategic Leadership

• Develop and execute a comprehensive marketing strategy to grow active users transactions and revenue.
• Coordinate with the executive team to define the companys brand positioning vision and customer experience.
• Lead market expansion strategies-

2. Brand & Communications

• Build and evolve a strong trusted and differentiated e-wallet brand.
• Oversee all marketing communications advertising PR content and digital presence.
• Manage crisis communications and ensure compliance with regulatory communication standards in fintech.

3. Growth & Performance Marketing

• Own user acquisition and lifecycle marketing across all digital and offline channels.
• Develop and optimize campaigns for customer acquisition activation retention and reactivation.
• Lead performance marketing initiatives

4. Product Marketing

• Collaborate with product and engineering teams to define product positioning launch strategies and user education campaigns.
• Use data-driven insights to inform product improvements and feature adoption strategies.

5. Customer Insights & Analytics

• Build a deep understanding of customer segments behavior and motivations through research and data analytics.
• Use analytics to guide marketing investment decisions.

6. Partnerships & Ecosystem Growth

• Drive co-marketing opportunities with merchants financial institutions telecoms and other ecosystem partners.
• Strengthen relationships with regulators and industry associations through brand credibility and responsible marketing.

7. Leadership & Team Development

• Build and mentor a world-class marketing team covering growth brand creative and analytics.
• Foster a culture of innovation experimentation and accountability.

Qualifications & Experience

• 8 years of marketing experience with at least 5 years in a leadership role (preferably in fintech digital payments or consumer tech).
• Proven track record in driving user growth and engagement for digital financial products or mobile apps.
• Strong understanding of digital channels performance marketing CRM and lifecycle marketing.
• Experience in brand building communications and partnership marketing.
• Data-driven decision-maker with solid analytical and financial acumen.
• Excellent leadership communication and stakeholder management skills.
• Bachelors degree in Marketing Business or related field; MBA preferred.

Key Metrics (KPIs)

• Monthly Active Users growth
• Customer Acquisition Cost & Lifetime Value
• Brand awareness

Remote Work :

No

Employment Type :

Full-time