Head of Growth

Join the Revolution in Vietnamese Fintech!

Were a dynamic fintech startup on a mission to revolutionize how Gen Z and Millennials in Vietnam experience credit payments and BNPL. Forget clunky processes and outdated apps were building a sleek mobile-first digital credit card and PayLater experience from the ground up. Partnering with a leading bank we combine stability with cutting-edge tech (think cool SaaS platforms our own awesome frontend!) to deliver a product that truly understands the digital generation.

Founded by former McKinsey partners industry veterans and backed by a global VC were on the lookout for the next generation of visionaries are not afraid of challenging the status quo. This is your chance to get in on the ground floor shape a game-changing product work with the latest tech (including AI!) and make a real impact in one of Southeast Asias fastest-growing markets (and beyond). If youre ambitious thrive in a fast-paced startup environment and want to build something amazing keep reading!

Head of Growth

Role Overview:

• Be the architect and engine of Circles user growth from pre-launch to scale! Reporting directly to the CEO you will own the end-to-end growth strategy and execution driving user acquisition activation retention and monetization for our credit card in Vietnam.
  
• Develop and implement a comprehensive data-driven growth roadmap spanning marketing channels (digital physical performance social content partnerships) product-led growth initiatives and viral loops.
  
• Lead build and optimize all acquisition funnels rigorously testing hypotheses iterating quickly and scaling successful channels to achieve aggressive user and portfolio targets.
  
• Work intimately with Product Tech and Design teams to embed growth loops and viral mechanics directly into the product experience ensuring a seamless and sticky user journey from first touch to long-term loyalty.
  
• Establish a robust analytics framework and reporting infrastructure to track key growth metrics (CAC LTV conversion rates churn) analyze user behavior and derive actionable insights to fuel continuous optimization.
  
• Identify negotiate and manage strategic growth partnerships (e.g. co-brands distribution referral programs) that expand our reach and deliver measurable impact.
  
• Build and potentially lead a lean high-performing growth team as Circle scales. Leverage AI tools and advanced analytics for hyper-personalization segmentation campaign optimization and predictive modeling for user behavior.
  

Requirements

• Proven track record (8 years) in a Head of Growth Growth Lead or similar senior role demonstrably achieving aggressive user acquisition and retention targets for B2C digital products preferably in banking fintech e-commerce or mobile-first consumer apps in Vietnam.
  
• Deep expertise across the full growth stack: performance marketing (SEM paid social) organic growth (SEO ASO content) CRM/lifecycle marketing referral programs and strong experience with product-led growth strategies.
  
• Exceptional analytical skills highly data-driven and proficient with A/B testing methodologies growth analytics platforms (e.g. Google Analytics Firebase AppsFlyer Mixpanel) and SQL for data querying.
  
• Experience building and optimizing acquisition funnels driving down CAC and increasing LTV.
  
• Strong strategic thinker with the ability to translate business goals into actionable growth experiments and scale initiatives.
  
• Excellent communication collaboration and stakeholder management skills with the ability to work cross-functionally with Product Tech Risk teams.
  
• Experience working in a fast-paced startup environment comfortable with ambiguity and possessing a strong bias for action. Familiarity with AI/ML applications in marketing personalization or growth analytics.
  

• Specific experience launching a new product or brand in Vietnam.
  
• Direct experience with credit card lending or payments products.
  
• Familiarity with PR/Comms strategies to amplify growth efforts.
  
• Experience in partnership development and negotiation for growth initiatives.
  
• Background in product management or data science.
  
• Experience building and managing a small growth team.
  

Benefits

• Competitive salary packages
  
• Stock options
  
• 5 days workweek (Sat & Sun holiday)
  
• 20 days annual leave
  
• Flexible working
  
• Health benefits
  
• Opportunities for professional development
  
• Creative and collaborative work environment
  

At Circle we believe in fostering a culture of innovation and creativity. Working with us means being part of a team that values your ideas and contributions. We offer a dynamic work environment where you can grow your skills and make a real impact.