SEOSEM Specialist
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
29-10-2025
Vacancies:
1 Vacancy
Job Summary
About the Role
We are seeking an experienced and strategic SEO / SEM Specialist to lead and scale our performance marketing efforts in a fast-paced data-driven digital environment. This role requires a sharp analytical mind strong creative instincts and the ability to craft compelling high-performing content across multiple markets.
The ideal candidate has a balance of technical SEO expertise paid media strategy and strong content writing skills including proficiency in Mandarin to effectively optimize campaigns and connect with multilingual audiences.
Key Responsibilities
Strategy & Leadership
Develop and execute comprehensive SEO and SEM strategies that align with business objectives and acquisition goals.
Lead and optimize search campaigns across global markets improving traffic quality engagement and conversion performance.
Mentor and manage a team of SEO/SEM specialists fostering a culture of analytical thinking and continuous improvement.
Stay current with search engine algorithms content trends and regional compliance requirements to ensure best-in-class execution.
Content Strategy & Creation
Write and refine high-impact ad copy landing page content and campaign materials in both English and Mandarin.
Collaborate with creative teams to ensure content aligns with campaign objectives and brand tone.
Develop and optimize content calendars that support SEO and SEM initiatives.
SEO Management
Oversee on-page off-page and technical SEO initiatives to improve organic search rankings and domain authority.
Collaborate with developers to enhance site structure speed indexing and mobile performance.
Partner with content and product teams to deliver localized SEO-optimized content in both English and Mandarin maintaining accuracy and cultural relevance.
Conduct keyword research and optimize web content for multilingual audiences.
SEM / Paid Search Oversight
Plan execute and scale paid media campaigns across platforms such as Google Ads and Bing Ads.
Manage budgets and bidding strategies to achieve optimal ROI.
Conduct A/B testing for ad copy creatives and landing pages to maximize conversion rates.
Use audience segmentation and localization strategies to improve campaign reach and effectiveness.
Performance Analytics & Reporting
Track and report key performance metrics (CTR CPA ROAS LTV organic traffic and keyword rankings).
Build actionable dashboards and present campaign insights to leadership teams.
Translate data into recommendations that drive optimization and growth.
Requirements
Benefits
Required Skills:
Bachelors degree in Marketing Communications Business or a related field. 5 years of experience in SEO and SEM within a performance-driven digital marketing environment. Proven ability to write clear compelling and conversion-oriented copy in English and Mandarin. Hands-on experience with tools such as Google Ads Google Analytics Tag Manager SEMrush Ahrefs and Data Studio. Strong analytical and problem-solving mindset with the ability to turn data into strategy. Solid understanding of content localization cultural nuance and multilingual audience engagement. Excellent communication skills and ability to thrive in a fast-paced collaborative environment.
Company Industry
IT Services and IT Consulting
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
