Associate Director Patient Experience and Access Marketing
Reports to: Director Patient Access Marketing
Department: Commercial
Location: Conshohocken PA (preferred) or Waltham MA required 3 days in office when not traveling
Position Summary
The Associate Director Patient Experience and Access Marketing plays a pivotal role in supporting the strategic development tactical planning and execution of Patient Access marketing initiatives to drive awareness and engagement with Madrigal Patient Support (MPS) programs. Reporting to the Director Patient Access Marketing the Associate Director collaborates cross-functionally to ensure alignment of Patient Access efforts with broader commercial objectives contributing to the successful implementation of pull-through materials field resources and communication strategies.
Key Responsibilities
Support Strategy Execution: Assist in the execution of MPS marketing strategy and ensure alignment with commercial and brand objectives.
Tactical Development: Lead the creation and implementation of tactical assets including digital print and email materials to support patient access and engagement.
Cross-Functional Collaboration: Work closely with the Madrigal Patient Support Access and Reimbursement team Brand Marketing Training Legal Compliance Market Access and Sales to develop compliant and effective messaging for both HCP and patient audiences.
Pull-Through Support: Partner with commercial teams to identify access challenges and develop materials to educate stakeholders on available MPS resources.
Material Review Process: Manage development and submission of promotional and educational materials through the promotional review committee (PRC) process.
Communication & Education: Assist in communicating patient access initiatives and updates across the organization to drive internal understanding and adoption.
Agency & Vendor Coordination: Support vendor and agency relationships to ensure timely and high-quality delivery of marketing assets.
Market Research & Insights: Assist in the execution of market research activities to uncover insights that inform marketing strategies and campaign effectiveness.
Operational Excellence: Contribute to planning and logistics for internal and external meetings conferences and training sessions related to MPS.
Team Engagement: Actively participate in creating a high-performance team culture grounded in accountability collaboration and continuous improvement.
Qualifications and Skills
Bachelors degree required (BA or BS); concentration in Marketing Business Life Sciences or a related field.
8-10 years of pharmaceutical industry or related experience preferably with a specialty product required.
5 years in pharmaceutical marketing (in-house or agency) required
Familiarity with patient support programs
Strong project management skills; able to manage multiple priorities and deadlines
Excellent interpersonal and communication skills; able to work collaboratively across matrixed teams.
Solid understanding of compliance and regulatory standards in pharma marketing
Experience with the promotional review process and navigating regulatory pathways
Willingness to travel up to 30%.
Compensation:
Madrigals Total Rewards strategy is based on a biotech industry peer group comparator and is inclusive of base pay bonus and equity. Our equity offers meaningful opportunity allowing our employees to share in the success they help create. By aligning individual and company performance we empower employees to think like owners giving them a stake in the organization.
All employees receive equity which we believe reinforces our ownership culture. Base salary is determined by several factors including the candidates qualifications skills education experience business needs and market demands. The base salary range for this position is $185000 - $226000 per year.
Required Experience:
Director