Senior Product Marketing Manager

We are seeking a highly motivated creative and experienced Senior Product Marketing Manager to join ServiceNows AI Platform Marketing team. This role will play a vital part in ensuring we continue to differentiate our AI solutions in the industry with programs strategies and long-term marketing plans focused on reaching our sales goals. As a Senior Product Marketing Manager youll partner closely with product sales GTM partners demand gen and other teams to build messaging programs and solutions that drive adoption and business growth in a high-growth market segment. This role is pivotal in empowering our sales teams to effectively communicate the value proposition and drive adoption of our innovative solutions.  

If youre passionate about building go-to-market strategies that drive revenue partnering closely with sales to design sales plays and enablement programs crafting compelling positioning and messaging and executing data-driven initiatives that accelerate adoptionthis role is for you.  

To be successful in this role you must have proven experience in B2B enterprise product marketingparticularly in bringing AI-powered solutions to marketalong with a strong track record of developing go-to-market strategies and crafting compelling differentiated messaging that resonates with technical and business buyers. 

Key Responsibilities: 

• Lead the development of strategic sales plays for AI-powered solutions working closely with GTM and sales leadership to identify key use cases remove friction in the sales cycle and drive pipeline acceleration. 
• Engage directly with sales teams and field leaders to understand their priorities challenges and customer objections-translating those insights into actionable programs and high-impact enablement. 
• Craft executive-level messaging and assets tailored for C-suite buyers including customer-facing presentations talk tracks and value frameworks that clearly articulate business outcomes. 
• Collaborate cross-functionally with product marketing and field teams to ensure alignment across product positioning competitive differentiation and go-to-market execution. 
• Represent marketing in customer engagements sales meetings and strategic deals acting as a trusted product and messaging expert to help advance conversations and close business. 
• Continuously evaluate and optimize enablement effectiveness through feedback loops and performance metrics-ensuring sales teams are equipped with timely relevant and high-quality materials. 

Qualifications :

To be successful in this role you have:

• 710 years in enterprise product marketing product management or sales engineering 
• 4 years working with enterprise software platforms; AI experience is required 
• Proven ability to build sales plays and enablement content based on seller and customer insights 
• Strong storyteller with experience creating messaging for technical and executive audiences 
• Track record of developing polished C-suite-ready presentations and sales assets 
• Experience collaborating across Product Sales Marketing and Enablement teams 
• Excellent written and verbal communication skills; comfortable presenting to customers and execs 

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For positions in this location we offer a base pay of $162600 - $284600 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time