Product Owner, Ecommerce & Growth

Job Title: Product Owner Ecommerce & Growth (Marketplaces DTC)
Primary Location: Remote Ontario or British Columbia Canada
Position Type: ContracttoHire (3-month contract with potential for extension or conversion after 6 months)

Overview
TalentFish is casting a line for a Product Owner Ecommerce & Growth (Marketplaces DTC). This is a Contract-to-Hire role that can be performed remotely in Ontario or British Columbia Canada.

The reason this position exists is to lead the go-to-market strategy and platform evaluation for a new consumer merchandise initiative including Marketplace Direct-to-Consumer (DTC) and Hybrid models. The successful candidate will own strategic planning channel acquisition media performance KPI setting and vendor/platform analysis.

What You Bring to the Role (Ideal Experience)

• 710 years of experience in e-commerce product and growth roles
• Proven track record launching Marketplace and DTC programs
• Expertise in strategy development scorecards and executive-ready presentations
• Familiarity with platforms like Shopify BigCommerce SFCC or headless commerce
• Strong understanding of retail media and performance marketing (Meta TikTok Google)
• Measurement and attribution knowledge: GA4 UTMs server-side tagging incrementality testing
• Experience partnering with Finance and Supply Chain teams on MoR programs
• Exceptional stakeholder management and communication skills

Nice to have:

• Experience in entertainment/gaming merchandise pre-orders or international commerce (VAT/GST)
• Exposure to NetSuite Avalara OMS/WMS integrations
  
  

What Youll Do (Skills Used in this Position)

• Define and compare go-to-market models (Marketplace-led DTC Hybrid)
• Build and deliver a comprehensive acquisition and advertising strategy
• Develop a 12-week learning/testing agenda KPI targets and media budget
• Evaluate and shortlist e-commerce platforms and marketplace tooling
• Define and document specifications for dashboards attribution frameworks tracking and pixel strategies and analytics implementation.
• Collaborate with Creative team to develop performance-optimized content
• Partner with Tech and Digital Experience on CMS tagging and compliance needs
• Deliver board-ready recommendations and a phased pilot-to-scale roadmap
• Coordinate operating model and RACI across internal stakeholders (Finance Tech Creative Supply Chain)

Compensation Information

The expected salary range for this position is $7080 CAD per hour or $100000 $120000 CAD annually depending on experience and qualifications.

This role qualifies for benefits if converted to full-time. TalentFish is committed to pay transparency and equal opportunity. The salary range provided complies with applicable federal and provincial regulations.

This role requires authorization to work in Canada without current or future visa sponsorship.

All offers are contingent upon the completion of a background check which may include but is not limited to: reference checks education/employment verification drug testing criminal background screening and any required certifications or compliance per client policies and laws.

About TalentFish

TalentFish is an employee-owned company pioneering a new realm in talent acquisition. We are redefining IT staffing by evolving AI video screening and our unique platform. TalentFish focuses on providing the best employee consultant and client experience possible.

At TalentFish we are an Equal Opportunity Employer. We embrace and encourage diversity.