At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.

A Day in the Life

At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.

A Day in the Life

The Medtronic Digital Analytics Insights Media and Experience (DAIME) group within the Global Communications and Corporate Marketing (GCCM) function is looking for an Insights Strategist to join our integrated team. This role is ideal for someone who thrives at the intersection of research strategy and culturesomeone who can find the signal in the noise transform it into a strategic narrative and inspire teams to act on it.

Youll work across disciplines (paid/earned media measurement analytics creative) to ensure that every campaign is grounded in a clear understanding of the business and brand objectives audience and the cultural context in which the audience lives. You will be responsible for translating data into meaningful strategies that unlock audience-driven insights to drive marketing program plans and fuel our storytellers.

You will be responsible for the framing and structuring of deliverables that include competitive analyses brand positioning brand strategy market research and brand planning. The ideal candidate will have experience examining audience and market insights as the basis for marketing and communications strategies. You must possess strong facilitation skills and be a self-starter with a proven track record of leading insights strategy for integrated marketing programs.

At Medtronic we bring bold ideas forward with speed and decisiveness to put patients first in everything we -person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.

Key Responsibilities

Audience Strategy

• Define and segment audiences using tools like Global Web Index MRI-Simmons and proprietary platforms.

• Analyze behavioral attitudinal and transactional data to build rich audience profiles rooted in demographic psychographic and behavioral insights.

• Translate audience insights into frameworks that inform creative and media activation.

• Collaborate with media measurement/analytics and creative teams to ensure audience strategies are actionable and measurable.

• Lead audience journey development and coordination include persona outputs and process improvement.

Insights Strategy

• Lead the development of insight-driven strategies that align with Medtronic business and brand goals and objectives.

• Design and synthesize primary and secondary research to uncover cultural category competitive and audience trends.

• Translate complex data and qualitative/quantitative research into clear compelling narratives that inform brand positioning messaging and content/creative strategy.

• Develop strategic deliverables such as creative briefs brand positioning frameworks and insight reports.

• Partner with marketing and creative teams to ensure insights are embedded throughout the campaign lifecycle.

Collaboration & Innovation

• Be accountable for program conception i.e. turning audience and category insights into actionable strategic direction that serve as the starting point for marketing and communication activations. Present insights and strategies to internal stakeholders and agency partners with clarity and confidence.

• Contribute to innovation initiatives by testing new tools methodologies and research approaches.

• Mentor team members and oversee the quality of their strategic deliverables.

• Collaborate with cross-functional team members in a matrixed organization.

Qualifications And Skills

• Intellectually curious social-savvy and data-driven with strong attention to detail and accuracy

• The ability to not only deploy solutions but also to convey findings and make them relevant to business partners

• Perspective and experience using AI tools; working with analysts and paid media teams is a plus

• Experience deriving insights from research and developing brand narratives that are driven by data

• 5 years of experience in marketing advertising social media or market research with experience and passion for exploring new platforms and partners

• Experience working with research providers such as MRI-Simmons Mintel Comscore YouGov WARC; and audience profiling tools such as Global Web Index and MRI-Simmons (as previously mentioned)

• 5 years working experience analyzing primary research and brand health data

• Working experience of Microsoft Excel and expertise of Microsoft PowerPoint required

• Experience in healthcare technology or related discipline is ideal

• Highly motivated self-directed and thrives working remotely or in person (depending on location)

• Solution-minded with ability to manage multiple projects simultaneously

• Bachelors degree or higher

• Excellent written verbal and presentation skills

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.

The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).

Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

Further details are available at the link below:

Medtronic benefits and compensation plans

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.

Learn more about our business mission and our commitment to diversity here.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.