Social media executive

Company: Fashion TV India Pvt. Ltd.
Location: Santacruz (West) Mumbai (On-site)
Experience: 1 - 3 Years
Job Type: Full Time
Eligibility: Only Mumbai-based candidates may apply (Women candidates preferred)

About FashionTV

FashionTV is the worlds largest fashion and luxury lifestyle media brand reaching 2 billion viewers across 190 countries.

With over 23 years of global legacy FashionTV is a symbol of glamour elegance and innovation.

The brand has successfully executed 150 international ventures spanning media luxury fashion and lifestyle verticals.

Role Overview

We are seeking a creative and trend-savvy Social Media Executive / Intern with prior experience in a Digital Agency or Ad Agency environment.
The ideal candidate should be passionate about fashion digital storytelling and online engagement capable of curating high-impact content and managing the brands digital presence across all major social media platforms.

Key Responsibilities

• Develop and execute social media strategies aligned with FashionTVs global luxury brand identity.

• Plan and manage daily posts campaigns and brand updates across platforms such as Instagram Facebook YouTube LinkedIn and X (Twitter).

• Conceptualize and create engaging trend-driven content including reels stories and short-form videos.

• Collaborate with the creative content and marketing teams to produce visually appealing and brand-aligned posts.

• Engage with online audiences through comments messages and influencer collaborations to build brand loyalty.

• Monitor social media trends hashtags and competitor activities to identify content opportunities.

• Optimize content for engagement and reach using analytics and insights.

• Coordinate with influencers photographers and production teams for social media shoots and campaigns.

• Prepare monthly performance reports highlighting engagement metrics audience growth and campaign performance.

• Stay updated with the latest platform algorithms tools and best practices in social media marketing.

Requirements

• Bachelors Degree in Mass Communication Marketing Digital Media or related field.

• 0.6 6 years of professional experience in Social Media Management / Digital Marketing (agency background preferred).

• Strong understanding of social media platforms content trends and digital audience behavior.

• Proficiency in Instagram Reels Meta Business Suite YouTube Studio and scheduling tools (e.g. Buffer Hootsuite Later).

• Creative mindset with an eye for design aesthetics and luxury branding.

• Excellent communication storytelling and coordination skills.

• Knowledge of Canva Adobe Creative Suite or video editing tools is an added advantage.

• Ability to work under deadlines and manage multiple campaigns simultaneously.

What We Offer

• Opportunity to manage and create content for global luxury fashion and lifestyle social media campaigns under the FashionTV banner.

• Exposure to international branding digital trends and influencer marketing.

• A creative dynamic and fast-paced work environment.

• Learning opportunities in brand communication campaign analytics and luxury digital marketing.

• Career growth within FashionTVs global media and marketing network.

To Apply: Send your CV and cover letter to: 1
Location: Santacruz (West) Mumbai
Note: Only immediate joiners and Mumbai-based candidates will be considered.

Required Skills:

digital marketingclient coordinationsocial mediagoogle my businesscampaignscommunication