Category Lead – Marketing (Oil & Fats)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
28-10-2025
Vacancies:
1 Vacancy
Job Summary
Category Lead Marketing (Oil & Fats)
Location: Kiambu County
Role Summary
Our client is looking for a Category Lead Marketing (Oil & Fats) to drive the marketing strategy and execution for one of their most strategic and competitive business units.
You will play a leading role in shaping portfolio strategy brand positioning trade activation and consumer engagement across Kenya and regional markets.
This role combines strong analytical skills commercial acumen and deep understanding of consumer and trade dynamics in the edible oils and fats segment from bulk and value brands to premium and innovation-led offerings.
Key Responsibilities
Category Strategy & Planning
Develop and execute the annual marketing plan for the Oil & Fats portfolio aligned to category growth and profitability targets.
Identify consumer and channel growth opportunities (e.g. pack-price architecture emerging trends new geographies).
Translate consumer and shopper insights into actionable brand and trade marketing initiatives.
Brand Management & Communication
Manage brand positioning and communication for flagship brands like Kimbo Elianto Gold Band and other portfolio products.
Build and execute ATL and digital campaigns that strengthen brand preference and differentiation.
Ensure consistent storytelling and packaging alignment with consumer positioning.
Trade & Channel Activation
Design and implement in-store and channel activation plans in partnership with the sales and RTM teams.
Work with distributors to ensure visibility availability and performance of key SKUs.
Measure and improve activation ROI and trade program efficiency.
Innovation & Portfolio Development
Support development of new products and line extensions ensuring consumer and channel fit.
Partner with R&D Supply Chain and Sales on go-to-market launches and post-launch performance reviews.
Data & Performance Management
Track brand health category share and volume KPIs using dashboards and market data.
Use insights to guide pricing promotions and marketing mix optimization.
Prepare business reviews and performance reports for leadership.
Requirements
Ideal Candidate Profile
Education:
Bachelors degree in Marketing Business Administration or related field. CIM or MBA preferred.
Experience:
58 years in FMCG marketing with at least 3 years in brand/category management.
Must have proven success in the edible oils fats or food staples segment.
Solid understanding of both traditional and modern trade environments.
Strong analytical commercial and execution capabilities.
Experience managing agencies budgets and trade activations.
Preferred:
Exposure to pricing and portfolio management for mass-market categories.
Experience with BI tools digital marketing platforms or SAP (S4HANA).
What Success Looks Like
Clear data-driven marketing plan driving category growth and profitability.
Strengthened brand equity and top-of-mind awareness in key consumer segments.
Incremental volume growth and improved margin mix.
Enhanced trade activation and visibility across channels.
Brand health and share metrics trending upward quarter over quarter.
Company Industry
IT Services and IT Consulting
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
