Category Lead – Marketing (Food & Snacks)
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Monthly Salary:
Experience Required:
Posted on:
28-10-2025
Vacancies:
1 Vacancy
Job Summary
Category Lead Marketing (Food & Snacks)
Location: Kiambu County
Role Summary
Our client is looking for a Category Lead Food & Snacks to drive the marketing strategy and execution for thier fast-growing food portfolio including noodles cereals and snacks.
You will play a leading role in shaping portfolio strategy brand positioning trade activation and consumer engagement across Kenya and regional markets.
This role requires a marketer with strong commercial acumen creativity and a deep understanding of evolving food trends consumer lifestyles and shopper behavior from value staples to indulgent and convenience-driven categories.
Key Responsibilities
Category Strategy & Planning
Develop and execute the annual marketing plan for the Food & Snacks portfolio aligned to growth and profitability targets.
Identify consumer and channel opportunities across subcategories (noodles cereals snacks) to drive penetration and frequency.
Translate consumer insights and category trends (nutrition convenience youth snacking affordability) into actionable marketing initiatives.
Brand Management & Communication
Lead brand positioning communication and innovation storytelling for brands such as Noodies Shapies Fillows Elbbin & Nibble (and other emerging products).
Build and execute 360 marketing campaigns (ATL digital in-store) that drive awareness trial and loyalty.
Ensure cohesive messaging across packaging advertising and promotions to strengthen our client brand identity.
Trade & Channel Activation
Design and implement trade activation plans that drive visibility conversion and distribution for core and new products.
Partner with sales and RTM teams to ensure flawless execution of promotions across general trade modern trade and institutional channels.
Measure activation ROI and continuously optimize channel investments.
Innovation & Portfolio Development
Support innovation projects from concept development and packaging design to launch execution.
Work with R&D Supply Chain and Sales to ensure launches are commercially viable and meet consumer needs.
Lead post-launch reviews and performance tracking to refine the innovation pipeline.
Data & Performance Management
Track category performance (brand health volume share and profitability) using dashboards and external data.
Use insights to guide pricing portfolio prioritization and marketing investment.
Prepare quarterly category reviews and business updates for leadership.
Requirements
Ideal Candidate Profile
Education:
Bachelors degree in Marketing Business Administration or related field. CIM or MBA preferred.
Experience:
Must have at least 58 years in FMCG marketing with at least 3 years in food snacks or similar category management roles.
Proven experience managing brands targeting youth family and mass-market segments.
Strong understanding of both traditional and modern trade in Kenya and East Africa.
Analytical thinker with creative problem-solving and execution discipline.
Experience managing agencies budgets and promotional programs.
Preferred:
Experience with NPD flavor innovation and packaging design for food/snack brands.
Exposure to digital and influencer marketing campaigns.
Familiarity with SAP (S4HANA) BI dashboards or marketing analytics tools.
What Success Looks Like
A clear insight-led category marketing plan delivering profitable growth.
Increased household penetration and consumption frequency across subcategories.
Strong consistent brand communication and visibility across touchpoints.
Improved brand preference trial and repeat purchase metrics.
Sustained growth in category sales and profitability.
Company Industry
IT Services and IT Consulting
Key Skills
- English Speaking
- Access Control System
- Cloud Computing
- JDE
- Light Bus And Heavy Bus
- Building Electrician
