sales engineer supports the sales team by combining technical expertise with sales skills to sell complex products and services. Their role includes understanding customer needs presenting and demonstrating products customizing solutions and acting as a liaison between clients and the product development team. They are responsible for bridging the gap between technical solutions and business requirements for customers.
Key responsibilities
Customer and client interaction: Identify potential customers build relationships and meet with clients to understand their technical and business needs.
Technical solution development: Design and propose customized solutions that match client requirements often by modifying existing products or creating new ones.
Product demonstrations and presentations: Deliver compelling technical presentations and product demonstrations to highlight the value and benefits of the product or service.
Liaison between teams: Act as a technical liaison between the sales team and product development or engineering teams to provide customer feedback and ensure products meet market needs.
Post-sales support: Provide post-sales support by training customers troubleshooting issues and ensuring customer satisfaction with the implemented solution.
Sales support: Assist with the technical aspects of contracts and negotiations and help the sales team meet sales goals.
Market and product knowledge: Stay up-to-date on industry trends and competitor offerings and continuously update knowledge of the companys products.
Required skills and qualifications
Technical expertise: Deep knowledge of the products and services being sold with a strong foundation in engineering or a related technical field.
Communication skills: Ability to explain complex technical information in a clear concise way to both technical and non-technical audiences.
Sales and interpersonal skills: Strong sales negotiation customer service and presentation skills.
Problem-solving: Excellent problem-solving skills to find solutions for client challenges.
Education: A bachelors degree in engineering marketing business or a related field is often required.