Marketing Manager

Madurai - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities

Develop and implement marketing strategies to achieve brand and business objectives.
Plan and manage ATL / BTL campaigns product launches and promotional events.
Conduct market research and competitor analysis to identify new opportunities.
Manage digital marketing initiatives including social media SEO and online ads.
Coordinate with sales distribution and product development teams for market alignment.
Oversee packaging branding and advertising for new and existing products.
Manage marketing budgets and ensure cost-effective campaigns.
Track marketing performance metrics and prepare detailed reports for management.
Build and maintain strong relationships with agencies vendors and media partners.

Requirements

Required Skill Sets

In-depth understanding of FMCG marketing branding and consumer behavior.
Experience in digital marketing ATL / BTL promotions and product positioning.
Strong analytical planning and leadership skills.
Excellent communication and presentation abilities.
Proficiency in MS Office Google Analytics and digital campaign tools.
Qualification: MBA / PGDM in Marketing or Business Administration.
Experience: 510 years in FMCG / Consumer Goods / Retail Marketing

Benefits

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Required Skills:

Required Skill Sets In-depth understanding of FMCG marketing branding and consumer behavior. Experience in digital marketing ATL / BTL promotions and product positioning. Strong analytical planning and leadership skills. Excellent communication and presentation abilities. Proficiency in MS Office Google Analytics and digital campaign tools. Qualification: MBA / PGDM in Marketing or Business Administration. Experience: 510 years in FMCG / Consumer Goods / Retail Marketing

Key ResponsibilitiesDevelop and implement marketing strategies to achieve brand and business objectives.Plan and manage ATL / BTL campaigns product launches and promotional events.Conduct market research and competitor analysis to identify new opportunities.Manage digital marketing initiatives inclu...