Director of Marketing Executor and Strategist (Remote South Africa)
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Job Location:
Any - South Africa
Monthly Salary:
Not Disclosed
Posted on:
29 days ago
Vacancies:
1 Vacancy
Job Summary
Job description:
Role Overview
As Director of Digital Marketing you will be responsible for planning executing and optimizing our digital marketing campaigns across multiple channels. Youll manage paid advertising drive performance marketing strategies create engaging content and help grow our brand presence and revenue online.
Key Responsibilities
- Paid Advertising & Campaign Management:
- Plan execute and optimize paid campaigns acrossMeta (Facebook & Instagram) AdsGoogle Search andGoogle Shopping Amazon Walmart & eBay. Email Marketing
- Monitor performance metrics analyze data and adjust strategies to improve ROI and conversion rates.
- Booking and finding local partners to create advertising opportunities
- Work with influencers to drive traffic towards instagram / tiktok
- Content Creation & Social Media:
- Create engaging on-brand content for social media email and website campaigns.
- Collaborate on video and photo content for ads campaigns and organic posts.
- Develop and execute content calendars across platforms includingTikTok.
- Email Marketing:
- Build and manage email marketing campaigns from concept to execution including audience segmentation design and A/B testing.
- Analyze campaign performance and optimize for engagement and conversions.
- Affiliate Marketing:
- Develop and manage affiliate partnerships to expand reach and increase revenue.
- Track affiliate performance and manage commission structures.
- Photography & Videography:
- Oversee / book high-quality product and lifestyle images and videos for use across digital platforms.
- Collaborate with the creative team to ensure visual consistency and brand alignment.
- Marketplace Management (Bonus):
- Experience with selling listing optimization and advertising onAmazon Walmart and eBayis a STRONG plus.
- Familiarity with marketplace analytics SEO best practices and promotional campaigns is highly valued.
- Analytics & Reporting:
- Measure and report on the performance of all digital marketing campaigns.
- Provide actionable insights and recommendations based on data analysis.
Skills & Qualifications
- 3 years of experience in digital marketing ideally in an e-commerce or consumer brand environment.
- Experience at large well knownDTCcompany a plus
- Energetic about company growth and leading a team and strategy
- Proven experience running and optimizingMeta AdsGoogle Ads (Search & Shopping) andTikTok campaigns.
- Strong understanding ofemail marketing platforms(e.g. Klaviyo Mailchimp).
- Experience withaffiliate marketingstrategy and execution.
- Proficiency incontent creation including social media photography and videography.
- Strong analytical skills with experience inGoogle Analyticsand campaign reporting.
- Excellent communication skills creativity and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Bonus:Experience managing product listings and sales onAmazon Walmart and eBay.
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
