Paid Ads Manager (South Africa, Latam)
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Job Location:
Any - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Paid Media Manager (Facebook Ads Specialist Healthcare Vertical)
Team: Marketing
Location: Remote (LATAM South Africa preferred)
Working Hours: Monday to Friday 9 AM 5 PM EST (UTC-5)
Employment: Full-Time Long-Term
Reports To: Senior Marketing Manager
Direct Reports: None
About the Role
Were looking for a results-driven Paid Media Manager to lead and optimize Facebook and Instagram ad campaigns in the healthcare space. Our clients include med spas weight loss clinics and wellness centers across the U.S. and your mission will be to help generate quality leads and boost appointments through smart data-driven advertising.
Key Responsibilities
Strategize launch and manage Meta (Facebook & Instagram) ad campaigns for lead generation and e-commerce conversions
Optimize performance for key metrics including CPL (Cost per Lead) CPA (Cost per Appointment) and ROAS
Run creative and audience testing across multiple accounts to improve performance
Analyze data daily to identify issues uncover insights and implement improvements
Work with internal teams to align campaign strategy with sales funnels and conversion goals
Use tools like GoHighLevel and ClickFunnels for CRM funnel building and automation
Stay current with platform updates policy changes and ad trends
Requirements
35 years of hands-on experience running Facebook Ads for local businesses or e-commerce
Strong track record of performance and results through Meta Ads Manager
Deep understanding of ad campaign structure retargeting and conversion-focused strategies
Excellent written and verbal English communication skills
Personal Facebook account in good standing (for ad account access)
Familiarity with tools such as:
GoHighLevel ClickFunnels Zapier Slack Loom Trello Descript Canva
Google Docs Sheets and other standard productivity tools
Highly analytical organized and self-motivated
Full-time availability no side gigs or multiple jobs
Nice to Have
Background in healthcare marketing (med spas weight loss clinics etc.)
Experience with email marketing (Mailchimp ActiveCampaign)
Skills in basic design or video editing (Canva Adobe Descript)
Copywriting for ads landing pages or sales funnels
Success Metrics / KPIs
Lower CPL and CPA over time
Increased campaign ROI and lead conversion rates
High client satisfaction and retention
Consistent testing and performance improvement
Hiring Process
Initial screening call
Technical interview
Paid test task
Final interview
Timeline: Immediate start were ready when you are.
This is a full-time long-term remote position for someone whos ready to own results grow with the role and make a meaningful impact through paid social campaigns in a high-demand industry.
Key Skills
- Business Development
- Company Policies
- Customer Service
- Financial Performance
- Revenue Growth
- Oversight
- Regional Sales
- Account Management
- Project Management
- Product Line
- Ensure Compliance
- Human Resources
- Procedures
- Sales Goals
- Direct Reports
