Cards Marketing Specialist

Riyadh - Saudi Arabia

Monthly Salary: Not Disclosed

Posted on: 14 days ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Cards Marketing Specialist

Term: 12 months

Location: Riyadh KSA

Division: Retail Banking/ Cards & Payments

Reports to: Head of Cards & Payments

Relevant experience:

5-8 years Cards marketing and portfolio management
Campaign Launch
Customer lifecycle management

Mandatory requirements:

Campaign execution customer segmentations and performance analytics
Arabic speaking preferred.

PURPOSE OF THE PROJECT

Support the client in marketing and communication support to build campaigns and visibility for their cards program. Support in initiatives spanning across key KPIs like ENR spend authorization etc. To drive growth in card activation customer engagement utilization balance build through strategic planning campaign execution and portfolio optimization leveraging data analytics merchant partnerships and other lifecycle management tools

Key Activities

Roles & Responsibilities

Marketing Calendar Development

Build and maintain a comprehensive marketing calendar aligned with product launches seasonal trends and strategic priorities.
Coordinate with cross-functional teams to ensure alignment of campaign timing messaging and target audiences.
Incorporate lifecycle management diagnostics and behavioral triggers to prioritize actions.

Campaign Execution Support

Assist in the rollout of campaigns across paid media channels (digital out-of-home social).
Leverage creative assets and messaging frameworks to ensure brand consistency and relevance.
Provide operational support including list management (e.g. DND email) stakeholder coordination and vendor engagement.

Performance Monitoring & Optimization

Track campaign KPIs using dashboards and analytics tools.
Conduct performance reviews to refine targeting and messaging.
Collaborate with data teams to extract insights from 1st 2nd and 3rd party data sources for optimization.

Stakeholder Engagement

Act as a liaison between the Cards and Marketing departments to streamline communication and execution.
Participate in workshops and weekly sessions to align campaign performance and next steps.
Support steering committees and milestone meetings with senior management.

Knowledge and Experience

5 to 8 years of experience in marketing preferably in financial services or card products.
Strong project management and organizational skills.
Familiarity with marketing automation tools CRM platforms and performance analytics.

Job Title: Cards Marketing Specialist Term: 12 months Location: Riyadh KSA Division: Retail Banking/ Cards & Payments Reports to: Head of Cards & Payments Relevant experience: 5-8 years Cards marketing and portfolio managementCampaign LaunchCustomer lifecycle management Mandatory requirements: Cam...