Senior Digital Content Strategist

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

SAPs EMEA Digital Hub is one of the leading and most innovative teams in the company aimed at delivering exceptional customer experiences in a scalable speedy and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products. Most importantly helping more customers run better ultimately translates into a safer cleaner more connected better enabled and more equal world.

Job Profile

As a Senior Digital Assets & Content Curation Specialist you will scale SAPs Digital Assets Management framework across EMEA by turning strategy into execution. You will combine creativity digital fluency and analytical thinking to create structure and optimize digital and customer-facing content that fuels demand generation deal acceleration and customer engagement. Collaborating across cross-functional teams in a matrix environment you will deliver the right content to the right audience through impactful measurable digital experiences that drive business results

The Role

• Lead the collaboration with Marketing Presales Lines of Business and other content providers to identify and tailor digital assets to regional LoB and industry needs aligning content to specific segments accounts and outbound demand-generation campaigns.

• Create and adapt campaign content including Outreach email sequences microsite copy and other customer-facing materials ensuring alignment with SAPs tone value proposition and campaign goals.

• Curate and refine reusable digital assets that translate GTM priorities sales plays and industry narratives into clear actionable materials that drive engagement and lead conversion.

• Orchestrate localization and translation where required maintaining message accuracy and market relevance.

• Drive the digital asset workflow across EMEA campaigns by overseeing content readiness adoption and quality across markets and delivery channels.

• Analyze campaign performance (reply rates CTR conversions pipeline impact) and translate insights into concrete actions to improve content effectiveness and conversion.

• Leverage analytics to guide content investment and continuous optimization.

• Collaborate with designers fellow curators and campaign managers to ensure consistent high-quality and timely delivery.

• Drive innovative initiatives that enhance the digital customer experience support AI-powered frameworks advance automation and improve content accessibility and self-service.

• Support internal enablement by sharing best practices and templates that help regional teams and the partner ecosystem adopt and scale digital assets effectively

Your Profile

• 7 years of experience in digital content operations demand generation or marketing enablement ideally in a B2B or SaaS environment.

• Proven ability to create and adapt content that supports sales conversations and accelerates customer engagement.
  
• Experience with digital asset management systems marketing automation and Outreach-based workflows.
  
• Analytical and execution-focused: skilled in using dashboards (Outreach Power BI) to assess performance and act on insights that improve lead conversion.
  
• Strong project coordination and prioritization skills; able to manage multiple campaigns and deliverables with accuracy and speed.
  
• Comfortable operating in a matrixed environment collaborating across functions time zones and markets.
  
• Organized proactive and reliable able to work independently while maintaining alignment with shared objectives.
  
• Fluent in English; additional European languages (Spanish French Italian) are an advantage

About the team

The Digital Assets Management (DAM) team part of SAPs EMEA Digital Hub plays a critical role in how digital content powers demand generation and digital selling across the region. DAM oversees SAPs digital content supply chainconnecting strategy design and execution to deliver high-impact scalable assets that enable self-service and drive measurable business outcomes. The team curates localizes and optimizes content to support outbound programs accelerate deals and enhance customer engagement across SAPs corporate business segment. By combining creative delivery with data-driven insights DAM ensures every asset contributes to pipeline growth improves sales productivity and supports a modern customer-centric digital experience.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 438975 Work Area: Sales Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid