Twitch is where live happens. Every day creators and communities connect through gaming music sports and culture. For brands this is a uniquely authentic way to reach Gen Z and millennial audiences through creator-led live and interactive experiences.
As a Twitch Account Executive within Amazon Ads you will own revenue growth in your country by packaging creator/streamer-led solutions live sponsorships and video media into high-impact campaigns. Youll work directly with agencies and brands (especially social/influencer/content teams) to educate design and deliver programs that are culturally resonant brand-safe and performance-minded. You thrive in ambiguity move fast and translate ideas into commercial outcomes.
Key job responsibilities
Be the markets Twitch expert for live streaming creators/streamers and Gen Z engagement; run client education and planning sessions;
Build senior relationships across media social/influencer and brand teams; originate briefs and grow incremental spend;
Design and sell custom creator programs (streamer integrations co-created content live tentpoles commerce extensions) with clear KPIs;
Advise on brand safety/suitability creator selection and contracting disclosure/usage rights and best-practice messaging for live.
Orchestrate execution with Creative Strategy Ad Tech/Amazon DSP Events and Production; ensure delivery measurement and case studies.
Convert cultural and platform trends into actionable proposals; manage forecast pipeline and deal hygiene in salesforce with discipline.
About the team
Were a specialist Twitch sales pod within Amazon Ads. We combine cultural curiosity and creative craft with Amazons scaled ad stack to help brands show up authentically in live environments. We celebrate builders who collaborate deeply and deliver measurable results.
- Significant experience in digital media influencer/creator marketing or social advertising sales with consistent quota attainment;
- Proof of selling custom/partnership programs that included creators/streamers and delivered measurable outcomes;
- Established senior relationships at agencies/brands (incl. social/influencer/content leads);
- Working knowledge of video/programmatic (e.g. Amazon DSP) and campaign measurement;
- Fluency in English and the local market language; excellent storytelling negotiation and written skills;
- Experience with platforms such as TikTok YouTube Instagram Twitch or creator tech (MCNs creator commerce moderation tools);
- Hands-on familiarity with creator vetting safety/suitability frameworks usage rights/whitelisting and disclosure norms;
- Strong network among creators agents and talent managers; comfort briefing creators and managing deliverables;
- Cultural fluency in gaming and live communities; ability to translate trends into brand strategies.
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