Loyalty & Communications Specialist

Loyalty and Communications Specialist

Circle K are seeking a talented individual with a passion for loyalty customer engagement and a detail-oriented mindset to join our growing team.

Reporting to the Loyalty Manager the Loyalty and Comms Specialist is a 12-month fixed term contract based 5 days in Circle K Support Office Dublin 4.

The Loyalty and Communications Specialist will play a pivotal role in bringing loyalty campaigns to life across multiple channels including email in-app and SMS. Working closely with internal teams and external partners you will ensure campaigns are not only creatively compelling but also technically enabled for seamless execution.

Key Responsibilities

• Support the implementation of loyalty programme design and strategy across the Irish market.

• Plan coordinate and deliver marketing campaigns through email in-app and SMS channels to drive customer engagement and programme participation.

• Collaborate with internal teams and third-party partners to ensure campaigns are technically ready for launch and executed flawlessly across all touchpoints.

• Coordinate in-store loyalty activations and promotional activities in partnership with Operations.

• Work with Operations to support employee communications and training (Dealer Partner and COCO sites).

• Maintain a detailed project calendar to ensure all loyalty initiatives are planned communicated and executed on time.

• Measure and report on campaign performance using data and analytics to identify opportunities for optimisation and guide future decision-making.

• Support the continuous improvement of loyalty processes simplifying workflows and identifying opportunities for automation.

• Assist in developing new technical or business approaches to enhance the loyalty proposition.

• Manage relationships with third-party suppliers to deliver best-in-class loyalty experiences.

Key Requirements

• Previous experience in loyalty or marketing ideally within the retail or convenience sector.

• Demonstrated experience in campaign management across digital channels (email app SMS).

• Strong analytical skills with proven experience in database marketing campaign reporting and web analytics.

• Experience managing third-party suppliers and ensuring technical readiness for campaign execution.

• Understanding of marketing and store systems to implement promotions and campaigns.

• Excellent communication skills both written and verbal with the ability to influence and collaborate effectively across teams.

• Strong organisational and time-management abilities capable of managing multiple priorities simultaneously.