Marketing Performance Analyst

Group 1 Automotive a leader in automotive retail is looking to add a Marketing Performance Analystto our team.

Group 1 is a Fortune 250 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment great benefits and ongoing training and support. If you are in alignment with our values of integrity transparency professionalism teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend.

In addition to competitive pay we offer our associates the following benefits:

• Opportunity to grow into a bigger position
• Health Dental Vision Life and Disability insurance
• 401(k) plan with company match
• Paid Time-Off
• Employee Stock Purchase Plan
• Employee Vehicle Purchase Program
• Professional work environment with job training and advancement opportunities

Job Summary:

The Marketing Performance Analyst will play a key role in transforming marketing data into insights that guide strategy and execution. This role partners closely with marketing and business stakeholders to define requirements build proof-of-concept dashboards and deliver actionable reporting that drives decision-making. The analyst will monitor performance across digital social and lifecycle programs ensuring results are measured accurately and presented in a way that connects data to business goals. This position requires SQL skills for analysis experience with BI tools to build dashboards and the ability to present findings in a way that clearly connects data to marketing goals.

Roles and Responsibilities:

Marketing Program Reporting

• Design marketing dashboards to evaluate key marketing programs and opportunities
• Define dashboard requirements based on feedback with key stakeholders
• Define dashboard metrics and align metrics with dashboard objectives
• Build proof-of-concept reports
• Create queries to enable customer reports

Digital & Social Analytics

• Monitor digital engagement and path to purchase within the lifecycle program
• Develop reports for organic social posts to monitor compliance
• Support integration of compliance-related data with other systems
• Develop email and mail deliverability reports to identify risks and improvements
• Define customer attributes related to digital behavior for the customer data

Data analysis

• Define and manage ad hoc analysis projects
• Write SQL queries to perform ad hoc analysis
• Summarize results of analysis projects and key findings
• Present analysis findings and recommendations to internal stakeholders
• Support the development of predictive models

Project/quality management

• Develop and manage the roadmap for marketing dashboards and reports
• Define project plans to build reports and manage project success
• Collaborate with engineering to build reports
• Monitor data quality to ensure accuracy of reports

Qualifications

• Bachelors degree in marketing analytics or related field
• 2-3 years of experience building reports and supporting queries
• Proficient in SQL and building complex queries
• Experience with visualization applications (Qlik PowerBI Tableau)
• Understanding of marketing performance metrics
• Experience with Google Analytics
• Experience working with large data files
• Experience with relational databases
• Experience building and presenting analysis findings
• Strong communications skills
• Problem-solver
• Accepts responsibility for quality of work and continuous improvement
• Ability to interact with both technical and non-technical personnel
• Willingness to learn and test new tools and approaches to accelerate data analysis

*All applicants must pass pre-employment testing to include: background checks and drug testing in order to qualify for employment*

Group 1 Automotive is an Equal Employment Opportunity employer and participates in E-Verify