Director, Marketing and Communications

Marketing & Communications Director

Schedule:Full-time Days

Your experience matters

Wilson Medical Center is part ofLifepoint Health a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As a Marketing & Communications Director joining our team youre embracing a vital mission dedicated tomaking communities healthier. Join us on this meaningful journey where your skills compassion and dedication will make a remarkable difference in the lives of those we serve.

More about our team

People are our passion and purpose. Come work where you are appreciated for who you are not just what you can do.

How youll contribute
Wilson Medical Center is seeking a dynamic and creative Director of Marketing to lead strategic communication initiatives that strengthen our brand engage our community and highlight the exceptional care our teams provide. This leader will drive marketing strategy digital engagement and community outreach to elevate the hospitals presence and mission of making communities healthier.

• Work collaboratively with division director corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.

• Develop and implement strategies including internal communications (employees and physicians) public relations earned media owned media sponsorships and community events.

• Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.

• Maintain digital platforms for hospital and practices including websites social media physician directory and online listings to ensure information is up-to-date compliant and consumer-oriented at all times.

• Support online reputation management program.

• Foster community relations and partnerships on behalf of the hospital and in support of the hospitals growth initiatives and reputation management

• Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

• Serve as media contact spokesperson and Facility Public Information Officer (PIO) as appropriate coordinating strategy with division director and corporate communications team for more complex situations.

• Meet regularly with CEO hospital and medical group leadership and growth & outreach liaison to ensure alignment on market priorities market share market dynamics identify new growth strategies and mitigate reputational risk.

• Provide regular reporting of activities key initiatives performance indicators and metrics for leadership and stakeholders.

• Monitor patient acquisition and engagement tools and platforms including provider referral lines and health risk assessments.

• Manage annual department budget in partnership with corporate marketing team.

• Support the corporate communications and marketing departments on additional enterprise projects and tasks as needed.

Regular and reliable attendance.

Perform other duties as assigned.

Why join us

We believe that investing in our employees is the first step to providing excellent patient addition to your base compensation this position also offers:

• Comprehensive Benefits:Multiple levels of medical dental and vision coverage for full-time and part-time employees.
• Financial Protection & PTO:Life accident critical illness hospital indemnity insurance short- and long-term disability paid family leave and paid time off.
• Employee Well-being:Mental physical and financial wellness programs (free gym memberships virtual care appointments mental health services and discount programs).
• Professional Development:Ongoing learning and career advancement opportunities.
• Free travel and entertainment discount programto ensure you enjoy your time away from work.

What were looking for
Applicants should have a bachelors degree in journalism communications marketing or public relations-related field. Additional requirements include:

• Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g. HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

• Business Mathematical Skills -- Ability to add subtract multiply and divide in all units of measure using whole numbers common fractions and decimals. Ability to compute rates ratios and percentages and to draw and interpret graphs.

• Moderate Computers Skills: Frequent use of electronic mail word processing data entry spreadsheets graphics cloud-based technologies content management systems etc. Ability to create maintain and incorporate simple functions into documents spreadsheets databases and presentations to support business objectives.

• Moderate Communication: Regularly uses moderately complex oral and written skills.May train others in functional areas interact with others and make presentations to department or middle management.

• Varied Business Problems - Problems are varied and complex requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills general precedents and practices.

• Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

• Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

• Project Management -- Handle multiple projects simultaneously including task delegation project oversight and resource allocation.

More about Wilson Medical Center

Wilson Medical Center is committed to always providing excellent care to our community. Our 294-bed facility provides services to residents of Wilson County and surrounding commitment to high-quality healthcare is strong. We bring new and innovative programs to those who matter the most - our by The Joint Commission we offer services including cancer care cardiac care orthopedics imaging surgical services and many more.

EEOC Statement

Wilson Medical Centeris an Equal Opportunity Regional Medicalis committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.