Customer Marketing Senior Director

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a strategic powerhouse to own and evolve FanDuels retention engine balancing data creativity and commercial acumen to fuel market share growth and customer this role youll set the strategy for how we drive engagement from in-category customers evolve our lifecycle and offer strategy and create a culture of continuous optimization. Youll be the go-to leader connecting the dots across Marketing Go To Market and Performance & Insights ensuring our customer marketing strategy is both smart and scalable.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Set end-to-end customer marketing strategic direction responsible for achieving customer retention targets while balancing efficiency scale and market share across all regions
• Lead high performing marketing teams while nurturing the next generation of FanDuel leadership and attracting talent
• Expand challenge and transform our lifecycle and promotions strategies leveraging deep customer data research and competitive intelligence to win the battle for choice
• Deliver insights reporting and recommendations on program improvements to senior and executive leadership
• Manage a significant marketing budget while improving retention and customer value outcomes
• Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans
• Partner closely with MarTech Comms and Ops teams to develop marketing automation operational efficiency and communications excellence
• Collaborate closely with Business Intelligence to address performance gaps and opportunities champion experimentation and cultivate an environment of collaboration
• Act as the business leader and central point of contact for all things retention driving alignment clarity and performance across Trading Creative Media Marketing Business Intelligence and Finance stakeholders
• Evolve audience strategy through new segmentation discovery and white space opportunities
• Deliver continuous improvements to the full conversion funnel working closely with product and content teams

THE STATS
What were looking for in our next teammate

• Minimum of 10 years of work experience in customer marketing with experience creating and managing media campaigns from start to finish
• At least 5 years in a management role with multiple tier direct reports
• Experience in brand strategy for a high growth brand
• Bachelors degree or equivalent industry experience preferred
• Deep experience developing and overseeing customer marketing programs
• Experience with Agile development framework and track record of partnering with product and engineering teams on multiple projects at once
• Has a positive attitude and loves opportunities to collaborate with others
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Strong organizational skills and effective at project management

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable salary range for this position is $171000 - $214000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

Required Experience:

Exec