Principal Product Manager Technical, Creative X RAPID

Amazon Advertising operates at the intersection of eCommerce and advertising offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers of all types to reach Amazon customers on across our other owned and operated sites on other high quality sites across the web and on millions of mobile devices. We improve campaign performance for all advertisers through improved creative personalization. If youre interested in joining a rapidly growing team working to build a unique world-class advertising product with a relentless focus on the customer youve come to the right place.

You love learning and building operate independently and demonstrate a willingness to roll up your sleeves and dive deep. As a Principal Product Manager Tech you will define and execute all aspects of product development and go to market strategies for our AI powered creative optimization product.

You will be working with a team of product managers scientists UX designers and software engineers to build test launch measure and iterate on the features that optimizes the creative experience of display ads. You can excel when faced with ambiguity have high judgement and are able to balance technical limitations and customer experience to drive strategic value for the business. Successful candidates will enjoy working in a collaborative analytical and fast-paced environment and are comfortable interacting with highly technical cross-functional teams. Candidates will have experience with personalization and a track record of developing AI driven products.

Key job responsibilities
Driving the vision roadmap and external positioning for creative personalization. To be successful the PM must balance the needs of advertisers and internal stakeholders invent new ways to solve customer problems and think big to align business and tech teams on the vision for the next generation of personalization.

Lead cross-functional tech teams to execute on product plans and deliver results
Drive executive reviews and alignment for your plans
Collaborate closely with stakeholders throughout Amazon to obtain buy-in for product initiations
Partner with engineering to take features from conception to launch
Analyze and act on business metrics and data to grow the business
Leverage consumer insights advertiser feedback and competitive intelligence reports to inform product decisions

About the team
Our team CreativeX Optimization empowers advertisers to personalize the visual experience of their ads in real time. We apply advanced machine learning and generative AI to help advertisers build identify and understand what ad creatives work with their audiences. We develop customized CTR and CVR prediction models to help advertisers efficiently connect with shoppers across the web. We utilize generative models to understand shopper preferences across text images and videos. We have a broad mandate to experiment and innovate as we seek to leapfrog the competition and impact billions of impressions daily.

- Bachelors degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience technical product management

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies business analysis or process improvement

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161900/year in our lowest geographic market up to $279900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.