Marketing & Social Media Coordinator

Marketing & Social Media Coordinator

Reports To: Director of Marketing

Department: Marketing & Events

Status: Full Time Year Round

Wage Range $23-$26/hr

POSITION SUMMARY:

The Marketing & Social Media Coordinator is responsible for delivering the necessary marketing content to all guests including destination travelers Grand County residents and community homeowners. This position will support the success of each line of business including ski and ride school food and beverage ticket and pass sales events and activities and more. This person will help drive our social media strategy website content event marketing event support vendor interaction and internal marketing support. This position will report directly to our Marketing Director and work very closely with contractors including content producers graphic designers web developers photographers videographers and media agencies. This position is based in Granby CO.

ESSENTIAL JOB FUNCTIONS:

Manage and guide the Granby Ranch website through updates event listings and blog articles communicating with web developer and internal team.

Plan & execute Granby Ranchs social media presence (specifically on Facebook Instagram and YouTube) through up-to-date best practice expertise creative storytelling and a strong ability to produce high quality content consistently for all areas of business including ski golf weddings and real estate.

Enhance Granby Ranchs digital customer service through social media management and digital guest engagement.

Own the in-resort cross-sell messaging for all lines of business including in-resort signage digital menus QR codes maps etc.

Guide contractors in producing professional on-brand assets for Granby Ranch including graphic designers copywriters videographers photographers developers printers and more.

Assist and support other departments for races events and operations on high volume days.

ADDITIONAL DUTIES AND RESPONSIBILITIES:

Act as a positive professional role model adhering to the companys hospitality standards.

Maintain an exceptional level of guest service in all interaction with guests fellow employees and management.

Other duties as assigned.

SKILLS KNOWLEDGE AND ABILITIES:

Ability to ski or snowboard to access and execute events photoshoots and content creation.

A keen eye for on-brand imagery graphics copy and more and the ability to adjust as necessary.

An understanding of the current state of social media and the ability to communicate those best practices to fellow teammates.

Some experience and knowledge of basic photography video and editing techniques.

Strong project-management skills through ownership of digital tools like Asana Microsoft Teams Excel Word Adobe Acrobat and more.

An extremely high level of initiative and ownership when you see something you take action.

Talking to others to convey information effectively.

Giving full attention to what other people are saying taking time to understand the points being made asking questions as appropriate and not interrupting at inappropriate times.

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions conclusions or approaches to problems.

Actively looking for ways to help people.

Speak read write in English fluently.

Communicating effectively in writing as appropriate for the needs of the audience.

EDUCATION EXPERIENCE AND CERTIFICATIONS:

2-4 years of marketing experience preferably in travel or hospitality

A bachelors degree in marketing communications advertising journalism or equivalent

Knowledge and familiarity with all forms of existing and emerging advertising and communications opportunities across web email and social media platforms

Experience with social media marketing including analysis of analytics

Experience in capturing content for social media a video/photo portfolio is preferred

Proficient in Microsoft Excel PowerPoint Word Teams Adobe Creative Suite

Facebook Ads Manager and Google Ads Manager experience preferred but not required

Knowledge of HTML

Strong writing editing and proofreading skills and knowledge of online content strategy andcreation and/or experience with SEO.

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS:

Must be able to lift up to 40lbs.

Dexterity for utilizing keyboard sit stand carry.

Verbal and auditory abilities necessary for communication with others.

An intermediate or above level of skiing or snowboarding is preferred.

Working holidays weekends and some evenings are required.

BENEFITS AND COMPENSATION

Eligible for housing if maintaining a full-time work schedule

A ski pass for employee and qualified dependents for Granby Ranch

Free skiing at 15 Colorado Resorts

Discounts to Granby Ranch F&B and retail outlets

This job description is not intended to be an exhaustive list of all duties responsibilities or qualifications associated with the job.