Marketing Operations Analyst Sembi

Austin, TX - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Sembi is a leader in software quality and security management offering a comprehensive suite of tools that enhance testing strengthen security and accelerate product delivery. By unifying industry-leading solutions like TestRail Xray Testmo Ranorex Kiuwan and PreEmptive Sembi empowers development teams to build software the world can rely on.

About the role:
Are you passionate about bringing structure to complex challenges Do you thrive on solving technical problems without straightforward answers Are you naturally curious about data and how it can drive better decisions

We are seeking a strategic and detail-oriented Marketing Operations Analyst to join our this role you will collaborate closely with our Marketing Sales and Sales Operations teams to streamline system integrations evaluate campaign performance and deliver actionable insights into whats workingand whats not.

This position reports directly to Sembis Director of Operations and offers high visibility including regular interaction with senior management. You will play a key role in shaping our go-to-market and sales strategies making a measurable impact from day one.

You must embrace and enjoy working in a fast-paced action-oriented culture under the umbrella of a larger supporting corporate parent (Sembi Inc.). Sembi is a challenging but rewarding environment that values performance and results while offering flexibility around schedule and geographic location (WFH).

Key Responsibilities:

Develop maintain and oversee data pipelines and architectures supporting the marketing and sales technology stack including platforms such as Google Analytics Google Tag Manager HubSpot Salesforce and SQL-based sales and finance data sources.
Drive alignment between marketing sales and business stakeholders by maintaining clear definitions across various objects and attributes across sales and marketing systems (i.e. contacts/leads source funnel stages etc.) documenting key data sources workflows and fields (including any dependencies on external systems) and proactively monitoring all core marketing and sales flows for consistency and reliability.
Lead the modernization of the marketing technology stack identifying opportunities to unlock new capabilities and efficiencies while ensuring accurate and meaningful data collection to analyze the impact of marketing campaigns on the customer buying journey and drive performance improvements.
Collaborate cross-functionally to lead strategic and operational initiatives structuring data-related challenges conducting in-depth analysis and delivering actionable insights to enhance marketing effectiveness and support the companys rapid growth.
Ensure the accuracy integrity and compliance of data collected across marketing and sales platforms including maintaining adherence to GDPR and other relevant data protection regulations.
Design develop and maintain comprehensive dashboards reports and processes to effectively communicate valuable insights to stakeholders across the organization.

Qualifications:

3 years of professional experience in a technical operations-related role or working with technical systems with at least 1-2 of those years in Marketing Operations (preferably in B2B SaaS).
Preferred not required: Bachelors degree in a technical or social science mathematics or engineering or commensurate educational or professional experience.
Bias for action a learners mindset and a strong work ethic.
Experience with modern marketing and sales platforms like Google Analytics Tag Manager ZoomInfo Pardot HubSpot and Salesforce.
Experience with SQL Workbench or other similar visual database design tools.
Experience integrating various technical systems via APIs.
Strategic mindset with a demonstrated ability to leverage data to challenge assumptions and drive informed decision-making.
Strong curiosity and passion for understanding and optimizing technical systems with the ability to independently research troubleshoot and resolve complex issues.
Commitment to continuous learning including developing a deep understanding of the companys products target customer motivations and B2B marketing best practices to contextualize data analysis and reporting.
Strong organizational and multitasking skills with the ability to take initiative manage multiple projects simultaneously maintain clear documentation and communicate professionally with diverse stakeholder groups.

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.

By submitting your application you acknowledge that Sembi Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision unless a longer period is required by law or you provide explicit consent for continued retention (e.g. for consideration for future opportunities).

In compliance with applicable privacy laws including the EU General Data Protection Regulation (GDPR) you have the right to request access to correction of or deletion of your personal information at any time by contacting Sembi Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.

Required Experience:

Senior IC

Develop maintain and oversee data pipelines and architectures supporting the marketing and sales technology stack including platforms such as Google Analytics Google Tag Manager HubSpot Salesforce and SQL-based sales and finance data sources.
Drive alignment between marketing sales and business stakeholders by maintaining clear definitions across various objects and attributes across sales and marketing systems (i.e. contacts/leads source funnel stages etc.) documenting key data sources workflows and fields (including any dependencies on external systems) and proactively monitoring all core marketing and sales flows for consistency and reliability.
Lead the modernization of the marketing technology stack identifying opportunities to unlock new capabilities and efficiencies while ensuring accurate and meaningful data collection to analyze the impact of marketing campaigns on the customer buying journey and drive performance improvements.
Collaborate cross-functionally to lead strategic and operational initiatives structuring data-related challenges conducting in-depth analysis and delivering actionable insights to enhance marketing effectiveness and support the companys rapid growth.
Ensure the accuracy integrity and compliance of data collected across marketing and sales platforms including maintaining adherence to GDPR and other relevant data protection regulations.
Design develop and maintain comprehensive dashboards reports and processes to effectively communicate valuable insights to stakeholders across the organization.

Qualifications:

3 years of professional experience in a technical operations-related role or working with technical systems with at least 1-2 of those years in Marketing Operations (preferably in B2B SaaS).
Preferred not required: Bachelors degree in a technical or social science mathematics or engineering or commensurate educational or professional experience.
Bias for action a learners mindset and a strong work ethic.
Experience with modern marketing and sales platforms like Google Analytics Tag Manager ZoomInfo Pardot HubSpot and Salesforce.
Experience with SQL Workbench or other similar visual database design tools.
Experience integrating various technical systems via APIs.
Strategic mindset with a demonstrated ability to leverage data to challenge assumptions and drive informed decision-making.
Strong curiosity and passion for understanding and optimizing technical systems with the ability to independently research troubleshoot and resolve complex issues.
Commitment to continuous learning including developing a deep understanding of the companys products target customer motivations and B2B marketing best practices to contextualize data analysis and reporting.
Strong organizational and multitasking skills with the ability to take initiative manage multiple projects simultaneously maintain clear documentation and communicate professionally with diverse stakeholder groups.