Senior Marketing & Content Strategy Lead, Corporate & Investment Banking
Share
Job Location:
New York City, NY - USA
Monthly Salary:
$ 139000 - 260000
Posted on:
26 days ago
Vacancies:
1 Vacancy
Job Summary
About this role:
This role is responsible for developing client-centric marketing programs and content strategies for Wells Fargos Corporate & Investment Banking (CIB) businesses. Partnering closely with CIB leadership the individual will lead the creation of differentiated integrated campaigns and forward-looking thought leadership initiatives that deepen client engagement and elevate the firms industry credibility. This position is available in Charlotte NC; Minneapolis MN; New York NY; or Washington DC and offers a hybrid work schedule. The Wells Fargo job profile is Senior Lead Marketing Consultant.
In this role you will:
Develop strategic marketing and content initiatives that elevate awareness of CIBs growth reinforce its market position and drive market share.
Design and execute multi-channel thought leadership programs that bring strategic priorities to lifeboth independently and in collaboration with external agencies.
Optimize CIB content across all platforms and channels ensuring alignment with audience expectations and channel-specific best practices (e.g. print digital video podcasts social media whitepapers newsletters webinars and events).
Use qualitative and quantitative insights to inform content strategy creative direction and design decisions.
Collaborate with UX designers to deliver a best-in-class user experience that boosts engagement followership and impressions.
Required Qualifications:
7 years of Marketing Digital Marketing Digital Platforms (i.e. Mobile or Social Media) experience or equivalent demonstrated through one or a combination of the following: work experience training military experience education
Experience crafting brand-building content strategies for investment banks asset managers and B2B financial services organizations
Desired Qualifications:
Experience developing integrated content strategies that drive brand awareness and client engagement
Experience designing thought leadership campaigns across various platforms and channels
Experience utilizing qualitative and quantitative insights to refine content strategy
Experience building strong relationships and collaborating across large organizations
Experience presenting information in a manner that persuades and influences decision makers
Office Locations & Pay Ranges:
401 South Tryon Street - Charlotte NC ($139000 - $217000)
600 South 4th Street - Minneapolis MN ($153000 - $239000)
150 East 42nd Street - New York NY ($167000 - $260000)
1700 K Street NW - Washington DC ($167000 - $260000)
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements skills experience or work location. The range listed is just one component of the compensation package offered to candidates.
$139000.00 - $260000.00Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits many of which are listed below. VisitBenefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance critical illness insurance and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
14 Nov 2025*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit Market Financial Crimes Operational Regulatory Compliance) which includes effectively following and adhering to applicable Wells Fargo policies and procedures appropriately fulfilling risk and compliance obligations timely and effective escalation and remediation of issues and making sound risk decisions. There is emphasis on proactive monitoring governance risk identification and escalation as well as making sound risk decisions commensurate with the business units risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process visitDisability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Required Experience:
Senior IC
Key Skills
- Financial Services
- Cash Flow Analysis
- Banking
- Corporate Finance
- Analysis Skills
- Microsoft Powerpoint
- Securities Law
- Investment Banking
- Private equity
- Financial Analysis
- Financial Modeling
- Bloomberg
About Company
Whether you’re just beginning your career or taking it to the next level, we have an opportunity for you.
