Sr. User Acquisition and Performance Marketing Manager – Mobile Games

Get to know The Pokémon Company International

The Pokémon Company International a subsidiary of The Pokémon Company in Japan manages the property outside of Asia and is responsible for brand management licensing marketing the Pokémon Trading Card Game the animated TV series home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular childrens entertainment properties in the world.

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Get to know the role

• Job Title: Sr. User Acquisition & Performance Marketing Manager - Mobile Games

• Job Summary: The Performance Marketing Manager Mobile Games works alongside Product Marketing Managers to oversee user acquisition for multiple mobile game titles across US Canada LATAM Oceania and EMEA. This role focuses on user acquisition re-engagement and retention campaigns providing analytical insights campaign reporting and hands-on execution in coordination with each titles Product Marketing Manager. The ideal candidate is highly analytical experienced in MMP/Firebase skilled in incrementality and holdout testing and comfortable collaborating across time zones and international teams including attending early-morning syncs with European teams when needed.

• FLSA Classification (US Only): Exempt

• People Manager: No

What youll do

• Partner with Product Marketing Managers to shape and execute UA and re-engagement strategies across multiple mobile game titles and international markets.

• Manage campaigns on Google Ads Meta TikTok ASA CTV/OTT and programmatic platforms following guidance from Product Marketing Managers and respecting regional priorities.

• Optimize campaigns for CPA tCPA tROAS retention and LTV providing actionable insights to Product Marketing Managers for decision-making.

• Conduct creative testing and localization in consultation with Product Marketing Managers ensuring messaging resonates across languages and cultures.

• Manage MMP/Firebase tracking ensuring accurate attribution cohort reporting and back-end analytics.

• Support and analyze incrementality holdout and lift tests providing strategic recommendations to Product Marketing Managers.

• Build dashboards and performance reports (Looker Tableau BigQuery SQL) to track campaign performance by title region geo cohort and creative.

• Collaborate with cross-functional teams (creative analytics product) and agencies to provide insights and recommendations.

• Collaborate with European teams in morning syncs to align on campaign performance and strategy.

• Ensure campaigns comply with regional privacy regulations (GDPR CCPA LATAM privacy laws).

What youll bring

• 5 years of experience in mobile app paid marketing or UA ideally supporting multiple titles or apps across global markets (US Canada LATAM Oceania EMEA).

• 8 years of experience in marketing or live game operations.

• Experience managing $100K monthly budgets across channels or regions or multiple high-value campaigns simultaneously.

• Deep expertise in iOS/Android UA SKAdNetwork ATT tCPA/tROAS optimization.

• Hands-on experience with Google Ads Meta TikTok ASA CTV/OTT or other paid channels.

• Strong experience with MMPs (Adjust AppsFlyer Branch Singular etc.) and Firebase for attribution cohort analysis and experiment validation.

• Experience designing and analyzing incrementality holdout and lift tests and providing actionable recommendations.

• Ability to localize campaigns and creatives across multiple regions and languages.

• Strong analytical skills with SQL or BI tools (Looker Tableau BigQuery).

• Comfortable coordinating with agencies or vendors while providing analytical support and direction based on strategy agreed upon with Product Marketing Manager.

• Excellent communication and project management skills; able to manage multiple campaigns titles and stakeholders simultaneously across time zones.

Base Salary Range: For this role new hires generally start between $127800 - $151525 per year. The full range is $127800 - $191200 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidates qualifications and professional experience uniquely.

#LI-CK1 #LI-Hybrid

How youll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand the impact it has on our people culture business fans and communities and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity embracing the possibility of failure as an opportunity to learn something new develop innovative ideas solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy listening to others seeking out different perspectives and taking personal responsibility for decisions actions and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards looks for new ways to learn and improve and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
• Building Relationships: Develops and strengthens relationships adopting a team first mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders making them feel heard and important and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities duties and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time as needed. For roles in the United Kingdom candidates will need the right to some cases and for some roles the Company may be able to arrange a visa. For roles in Ireland this role requires candidates to have the right to live and work in the Republic of Ireland. However we welcome applications from all nationalities and may consider supporting an employment permit application in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application pre-employment testing or a job interview or to otherwise participate in the hiring process please contact the Talent Acquisition team at .