Specialist Brand & Product Development
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Sr. Associate Brand and Product Development LATAM will support in the management development and execution of strategies for specific brands across LATAM. The role includes coordinating marketing campaigns analyzing market performance ensuring the portfolio is properly adapted to consumer needs in the region and guaranteeing compliance with global guidelines in the case of licensed addition the position will work closely with cross-functional teams and external agencies to ensure efficient implementation of brand plans and contribute to the sustainable growth of the category across LATAM
- Coordinate the execution of regional marketing and communication plans for the category including the localization and development of materials activations and campaigns managing timelines budgets and deliverables with agencies media and commercial partners.
- Analyze the LATAM market to identify trends and ensure a properly localized portfolio aligned with global strategies and local consumer needs.
- Prepare brand and sales performance reports generating actionable insights to support strategic decision-making.
- Collaborate with cross-functional teams (sales trade marketing finance and digital) to optimize execution in retail and digital channels.
- Coordinate with Partners on alignment approvals and brand strategies to ensure consistency with the global licensing guidelines.
- Participate in annual strategic planning and the preparation of executive presentations for internal and global stakeholders.
Qualifications :
- 35 years Commercial Marketing experience preferably in Toys FMCG or licensed consumer goods Apparel or Health & Beauty industry
- Proficient English (Full English interviews)
- Experience with an international/ cross-cultural environment
- Strategic thinking and strong analytical skills.
- Data-driven decision making.
- Project management and ability to work under pressure.
- Assertive communication and influencing skills.
- Cross-functional teamwork and collaboration.
- Results-oriented and proactive mindset.
- Strong relationship management with external strategic partners.
Additional Information :
How We Work
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.
Who We Are
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.
Visit us at https // and https // is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels ... View more
