News Director Wbay

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBAY:

Winner of recent regional Edward R. Murrow Awards for Best Newscast and Overall Excellence WBAY is the market-leading station in the city which U.S. News & World Report named as 2023s Best Place to Live in the Country: Green Bay Wisconsin. As the first TV station in the area and only the second in the state WBAY has a rich history of community involvement sponsoring local events supporting Toys for Tots and producing the longest-running local telethon in the country. As an NFL town situated on the Great Lakes Green Bay is a safe and affordable midsize community with something for everyone. Tour Lambeau Field go hiking or kayaking in picturesque Door County check out a local brewery or catch nationally touring concerts and stage shows.

WBAY is a Market-leading ABC affiliate with a legacy of trust and results and has received Multiple Edward R. Murrow Awards including Overall Excellence. WBAY First Alert is the brand viewers rely on. is the number one news and information website in Northeast Wisconsin and provides Trusted year-round coverage of the Green Bay Packers and the community that lives and breathes football.

Job Summary/Description:

Ready to lead a fast fun and fearless newsroom that obsesses over great storytelling on every screen WBAY-TV the market-leading ABC affiliate in Green Bayhome of the Green Bay Packershas a rare opening for a News Director to drive our award-winning team across TV streaming web apps and social. If youre a proven leader with an investigative mindset a passion for innovation and the energy to coach recruit and inspirelets talk.

Titletown Advantage: The Packers Effect

• The Packers are a year-round story in Green Baygamedays training camp draft free agency and community events.
• Youll lead coverage around one of the most iconic franchises in sports with opportunities for distinctive enterprise accountability reporting live specials explainers and fan-driven storytelling
• Lambeau Field the Titletown District and a community-owned NFL tradition create unmatched energy and access for meaningful journalism that moves audiences on every platform.

Duties/Responsibilities include (but are not limited to) the following:

• Set the editorial vision and lead a dynamic high-performing newsroom that moves with urgency and purpose
• Champion investigative journalismrecruit develop and coach reporters and producers to deliver distinctive accountability-driven storytelling
• Own our First Alert brand and culture; elevate breaking enterprise and explainers on every platform
• Be the driving force for broadcast digital social streaming and emerging platformspushing boundaries with new and existing technologies
• Build digital-first workflows: live coverage plans real-time updates push alerts vertical video OTT/CTV newsletters SEO and social packaging
• Lead the Packers coverage strategy across platformslive pressers gameday specials enterprise explainers and fan culturebalancing speed depth and impact
• Grow audience everywhere by being research-driven data-informed and relentlessly community-focused in a fiercely competitive market
• Strategically plan for future coverage investigations special projects and staffing to meet evolving audience needs
• Lead with strong editorial judgment clear standards and a culture of accountability creativity and promotion
• Collaborate across departments media partners and community leaders to amplify impact and build trust
• Manage day-to-day operations with polished administrative skills: budgeting scheduling compliance and performance feedback
• Effectively plan and measure success in a continuous-measurement world setting goals and tracking KPIs that matter

Qualification/Requirements:

• Proven leadership experience in a competitive newsroom with a track record of winning
• Hands-on investigative or enterprise reporting/producing background and the instincts to spot high-impact stories
• Digital-native mindset: social strategy OTT/CTV mobile real-time publishing analytics and audience growth
• Talent magnet and developer: recruit great people coach them up and build a culture of success and promotion
• Strong knowledge of issues that matter to the Green Bay and Northeast Wisconsin communities
• Motivated self-starter and creative thinker who is comfortable taking smart risks
• Excellent communicator and collaborator with strong editorial standards and ethical decision-making
• Why Youll Love Green Bay Green Bay is football town USAand the energy is contagious

Beyond the bright lights of Lambeau Field and the Titletown District youll find:

• A community that rallies around the Packers 365 days a yearfrom training camp traditions to playoff watch parties
• Vibrant neighborhoods short commutes and an affordable cost of living
• A thriving food arts and craft beer scene with year-round festivals
• Waterfront living along the Fox River and Bay of Green Bay with quick escapes to Door County
• Four-season outdoor life: trails boating biking snow sports and endless fresh air. Its a place where journalism matters football is a way of life and you can build both a career and a legacy.

Success Looks Like

• Distinct investigative coverage that earns trust and sets the market agenda
• Market-leading Packers coverage that is fast smart and genuinely localon air and across all digital platforms
• Clear digital acceleration: faster publishing smarter packaging stronger engagement
• A newsroom culture that is bold inclusive curious and always raising the bar
• Audience growth across linear digital social and streamingmeasured and celebrated

How to Apply: Send your resume a brief note on your leadership approach and links to work that showcase investigative impact and multi-platform execution to

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WBAY-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director