Director, Athletics Marketing & Event Experience
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Job Location:
Coral Gables, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
25-10-2025
Vacancies:
1 Vacancy
Job Summary
Current Employees:
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The Director of Athletics Marketing & Event Experience is responsible for the planning development and execution of comprehensive and strategic marketing & game presentation plans for the University of Miami athletics department designed to maximize attendance and atmosphere at Hurricane home events. The Director reports to the Associate Athletic Director Marketing & Event Experience and leads all phases of the mens basketball marketing and game presentation plan including promotions community outreach advertising student engagement and game day atmosphere etc. This position oversees the assistant director of marketing who is responsible for these same areas for womens basketball baseball and other sports as assigned.
Primary Duties and Responsibilities:
1. Plan and execute annual strategic marketing and game presentation plans in conjunction with team staff and administration for various Hurricanes athletic programs with a focus on increasing attendance and maximizing fan engagement. Serve as the primary marketer for Miami mens basketball with management and oversight of the Assistant Director of Marketing (womens basketball baseball). Serve as secondary marketing contact for football.
2. Plan and orchestrate the game day atmosphere as the primary show caller for mens basketball and secondary producer for charge of the script creation selection of music creation of public address announcements scheduling of anthem singers and color guard scoreboard announcements student section engagement crowd participation elements pre-game/half-time entertainment in-game features and promotions and special recognitions.
3. In conjunction with video production and graphic design; plan and coordinate all video board content creation for assigned sports including but not limited to; player video shoots intro video shoots in-game sponsorship features in-game prompts & pump-ups and other in-game features on the video board.
4. Collaborate with the corporate partnerships group to ideate and innovate new partnership elements to enhance the game experiences at Miami Athletics home events.
5. Collaborate with third party marketing group on planning and executing email strategy designed to motivate fans engage students and create awareness of promotions.
6. Lead student-related marketing efforts for mens basketball in coordination with the Assistant Director of Marketing.
7. Follow established departmental policies and procedures for procurement of goods and services.
8. Ability to work evenings weekends and holidays.
9. Other duties as assigned.
Department Specific Qualifications
Education:
Bachelors degree required preferably in Marketing or Sports Marketing. Masters degree preferred.
Certification and Licensing:
N/A
Experience:
3 years of experience in sports marketing and game presentation.
Knowledge Skills and Attitudes:
Ability to work independently set priorities and think critically.
Strong attention to detail.
Highly organized and multi-task orientated.
Experience with Click Effects Pro Audio & Daktronics Show Control systems.
Exceptional interpersonal presentation oral and written communication skills.
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The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
Job Status:
Full timeEmployee Type:
StaffPay Grade:
A10Required Experience:
Director
Key Skills
- Computer Hardware
- Sales Experience
- Marketing
- Public Relations
- Catering
- Fundraising
- Hospitality Experience
- Financial Acumen
- Nonprofit Management
- Event Planning
- Events Management
- negotiation
