Head of E-Commerce

ABOUT THE OPPORTUNITY

Position: Head eCom

Division: Modern Trade

Reporting to: Chief Modern Trade

Team Size: DRs-3/4

Location: HO Andheri

Education: MBA from T1 Institutes

Experience: Experience of 7-10 years from Ecom FMCG background

Our Client :

Pidilite is a consumer centric company & for decades they have been pioneering products for small to large applications at home and industry. From adhesives sealants waterproofing solutions and construction chemicals to arts & crafts industrial resins polymers and more their product portfolio is as diverse as it is ever-evolving. Today their brands are trusted household and industrial names and they are the market leader in adhesives.

The Role:

Looking for self-starter individuals who can establish an entrepreneurial setup for scaling up the channel and positively influence both internal & external stakeholders to partner with them around the business needs of the channel.

Core Responsibility:

1. Responsible for leading & execution of Ecommerce channel strategy at Pidilite
2. Develop & improve systems infrastructure and networks to achieve superior E-commerce consumer service
3. Identify & develop product and platform opportunities for scaling up Ecommerce business.
4. People & Stakeholder management will be a key responsibility

The above deliverable to be achieved by:

1. Managing Ecommerce Platforms through:
   1. Designing platform level strategies around Product portfolio performance marketing and customer acquisition & retention.
   2. Managing Best in class Customer relationships and ensuring a holistic shopper experience in all relevant Ecommerce platforms
   3. Onboarding & finalising Terms of Trade with all relevant platforms.
   4. Maximise annual joint business plan partnerships with top platforms aimed towards joint working on category & business growth.
   5. Develop understanding of MT Customer’s operations & marketing systems & develop plans to leverage those systems
   6. Develop and oversee the execution of all online marketing programs and initiatives to drive sales and profits including: Paid search SEO email marketing affiliate marketing retargeting and online analytics.

1. Design and execute all Marketing plans on Ecommerce

1. 1. Design platform level marketing programs & brand marketing campaigns to drive sales & profits
   2. Engage to run all performance marketing campaigns while balancing spends and maximising returns.
   3. Use Ecommerce as a test bed for new products design test strategies and refine assets basis results.
   4. Lead understanding of the online shopper for better customer acquisition conversion and retention strategies.
   5. Develop Monthly Quarterly & annual calendar for business plans budget spends margins and revenue plans.
   6. Assist category and product managers in designing Brand inputs and Merchandising keeping Modern trade nuances in mind especially plans to promote niche category products.
   7. Develop KPI for business analytics campaign performance measurement user experience input performance conversions and spends optimisation.

1. Manage Operations systems & network design for Ecommerce

1. 1. Deliver best in class Account servicing through optimised lead times & OTIF deliveries.
   2. Develop better back-end technological capabilities for faster accurate & efficient order servicing & monitoring.
   3. Accurate channel sales forecasting to effect improved stocks availability & better fills.
   4. Own and manage channel margins optimising channel costs receivables management account reconciliations & budgeting process.
   5. Impact cross-functional teams to realign systems for smoother functioning of Ecommerce- manufacturing Operations packaging IT enabled systems Design and Logistics.

1. Maximising Opportunities of new products & categories

1. 1. Customize Pidilite portfolio towards ecommerce channel & customer preferences.
   2. Pick market trends & competition performance to identify potential products/categories to enter with Ecommerce led presence
   3. Explore & capture opportunities in the B2B space for bazaar business division products.
   4. Utilise customer review & ratings to improve product & packaging offerings.
   5. Track competition activities in terms of product demand generation activities and trade activations.
   6. Identify competition actions which might impact our business and propose mitigation plan.

Required Qualifications:

• • High emotional intelligence and positive mindset
  • Ability to negotiate & tie-up with prominent ecommerce platforms
  • 5-6 years of consumer-facing digital and eCommerce experience. Understands both the physical and digital shopping experience and how they support/drive each other.
  • Understanding of omnichannel eCommerce best practices including SEO KPI development and performance tracking and product development.
  • Track record of building and maintaining effective working relationships across Marketing Sales Customer Service Finance and Operations and other cross-functional partners. Must be able to collaborate with multiple business stakeholders.
  • Strong analytical skills and data-driven -depth understanding of Google Analytics and Google Search Console.
  • Strong understanding of digital media planning parameters and measurement criteria (must have hands on experience with Google Analytics)
  • Strong time management and ability to oversee multiple projects at one time.
  • Ability to wear multiple hats including digital marketing user experience merchandising and analysis