The Senior Channel Associate plays a pivotal role in shaping and executing strategic marketing initiatives aimed at promoting Mount Sinais population health product offerings to large employers and plan sponsors. This role is instrumental in driving customer acquisition retention and engagement as well as supporting partnership development and product launch strategies.
As a key contributor to the Mount Sinai Solutions (MSS) departmental growth in a highly competitive healthcare marketplace the Senior Associate will collaborate cross-functionally with stakeholders across departments to ensure marketing initiatives align with business objectives. This position offers high visibility and frequent interaction with senior leadership requiring strong communication skills analytical thinking and a deep understanding of the healthcare landscape.
The ideal candidate will bring a combination of strategic insight marketing expertise and executional excellence helping to position Mount Sinai as a leader in employer/union solutions in the New York City market.
The Senior Channel Associate Marketing will be responsible for the following core functions:
Strategic Marketing Execution
Plan and implement comprehensive marketing strategies to support the promotion and growth of MSS products targeted at large employers and plan sponsors.
Align marketing efforts with overarching business goals and objectives.
Cross-Functional Collaboration
Partner with key internal stakeholders including Product Sales Clinical Operations and Member Services to ensure alignment and integration across campaigns and initiatives.
Campaign and Content Development
Develop marketing collateral sales enablement tools presentations and digital content that clearly communicate value propositions to external stakeholders.
Maintain messaging consistency and brand integrity across all channels.
Go-to-Market Support
Support/Create launch strategies for new products and services
Coordinate internal readiness and external comms to ensure success of rollout
Performance Monitoring and Optimization
Track analyze and report on key performance metrics to assess effectiveness of marketing initiatives and identify areas for improvement/optimization
Engagement and Retention Programs
Develop and execute employer and member-facing engagement campaigns to drive awareness enrollment and sustained utilization of health care services
Sales and Business Development Support
Collaborate with Sales and Account Management teams to develop client-facing materials and support business acquisition efforts.
Leadership Communication
Prepare briefings updates and strategic insights to present to senior leadership
Educational Requirements
Experience Requirements
Minimum of 3 years of professional experience in corporate marketing (client-facing experience)
Experience developing and executing marketing plans
Expertise in using marketing and sales software (i.e. Excel Tableau MailChimp (or alternative) Adobe WordPress)
Non-Bargaining Unit M1X - MSS Health Center Direct - MSH Mount Sinai Hospital
Required Experience:
Senior IC
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