Senior BI Analytics Engineer – Insights & Storytelling

Schema App is a fast-paced profitable SaaS company headquartered in Guelph Ontario and proud of our Canada-wide team. We are a smart collaborative team on a mission to be a global leader in Enterprise Marketing Tech Innovation with a focus on content knowledge graphs. Schema App is proud to call SAP Wells Fargo and Henry Ford Health our customers. We are the leaders in a niche area of search engine optimization (SEO) called schema markup. Schema markup builds knowledge graphs that unlock AI and Search understanding of web content. Our comprehensive end-to-end solution empowers Enterprise Digital Marketing Teams to achieve organic search results content insights and increased AI efficiency. Our technology is essential with the evolution of AI Search (ChatGPT AI Overviews and Gemini).

Visit Schema App at
or on LinkedIn.

We are seeking a Senior BI Analytics Engineer Insights & Storytelling who will own how data drives decisions at Schema App. You will craft the stories behind our data building dashboards insights and visual narratives that inform strategy reveal customer value and influence executive action. Youll also engineer and maintain the data systems that power these insights ensuring reliability scalability and accuracy across our BI ecosystem.

Own the story behind Schema Apps data. As a Senior Analytics Engineer Insights & Storytelling youll turn complex information into decisions that drive growth while building the data systems that make it possible.

Functional Accountabilities

• Own the BI Narrative - Lead how data tells the story of Schema Apps performance customers and products influencing decision-making at all levels.
• Design Story-Driven Dashboards and Visual Experiences - Build executive-ready dashboards in Amazon QuickSight that blend narrative clarity with visual impact highlighting ROI product adoption and customer value.
• Translate Business Needs into Data Narratives - Convert stakeholder questions into measurable data problems and deliver dashboards and insights that inform product customer and strategic decisions.
• Drive Adoption and Data Literacy - Enable teams through storytelling frameworks dashboard walkthroughs and education to increase data-driven decision-making and engagement.
• Integrate Semantic Data for Strategic Insights - Leverage Schema Apps RDF and foundations to connect structured and semantic data for richer contextualized business intelligence.
• Engineer Reliable and Scalable Data Systems - Design and maintain performant pipelines using Apache Flink Spark and AWS Glue to ensure trusted accessible and real-time data across the organization.
• Foster a Data-Centric Culture - Mentor peers champion continuous improvement and promote a culture where insights are measurable repeatable and embedded in daily operations.

Key Competencies

• Data Storytelling & Communication - Crafts executive-ready narratives that simplify complexity and drive understanding.
• Business Acumen & Strategic Thinking - Understands how insights tie to product growth customer value and executive KPIs.
• Analytical Design Thinking - Applies UX principles and narrative design to produce intuitive insight-rich dashboards.
• Adoption & Enablement Leadership - Elevates data literacy usage and adoption metrics across the organization.
• Cross-Functional Collaboration - Works seamlessly with Product Engineering and Business teams to align analytics with strategy.
• Technical Mastery - Deep expertise in Amazon QuickSight SQL AWS Glue and data processing frameworks such as Apache Flink/Spark.
• Governance & Reliability - Ensures every dataset and report meets standards for quality lineage and compliance.
• Curiosity & Growth Orientation - Continuously explores new tools methods and perspectives to improve analytics impact.

Performance Metrics

• Cycle Time: Measures the average time between a data request and the delivery of an actionable insight reflecting operational agility and efficiency.
  
• CSM Adoption: Evaluates how actively Customer Success Managers use BI dashboards and data stories during quarterly business reviews to demonstrate data-driven impact.
  
• Data Trust Index: Assesses the overall confidence and reliability of BI data incorporating data accuracy system stability and user trust.
  
• Dashboard Quality Feedback: Captures stakeholder feedback on dashboard clarity usefulness and design to ensure continual improvement in storytelling and visualization quality.
  
  

Core Values

Growth Mindset: We are adaptable nimble and resilient. We are always learning.
Resourceful: We are resourceful take action on opportunities and dont give up.
One Team: We are collaborative we win and learn together.
We are Humble: We know what we are good at as people and as a company. We share what we know admit what we dont and seek clarity through curious questions.

Life @ Schema App

• Culture focused on your growth: Weekly 1:1 with conversations around Professional Development
  
• Great benefits for health & wellness and your coverage starts as soon as you do
  
• RRSP matching!
  
• Flex days to re-energize on top of vacation days and you dont work on your birthday
  
• You choose where you work - home or headquarters in Guelph. The sales team comes into the office 12 times per week
  
• The Culture Club keeps our virtual team connected through fun and innovative events
  
• Diverse smart team! The more inclusive we are the better our work will be
  
  

Schema Apps purpose is to build meaningful connections with each other our customers and the data so that we are all understood. We are a team of smart people helping each other solve hard problems.

Required Experience:

Senior IC