DigitalProduct Marketer

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profile Job Location:

Ikeja - Nigeria

profile Monthly Salary: Not Disclosed
profile Experience Required: 4-5years
Posted on: 24-10-2025
Vacancies: 1 Vacancy

Job Summary

Responsibilities:

  • Lead SEO strategies: Drive organic growth through on-page and off-page optimisation keyword research and content strategies to increase search visibility and improve search engine rankings.
  • Develop and execute digital advertising campaigns: From paid search to display advertising and social media ads you will be responsible for setting up managing and optimising digital campaigns to ensure maximum ROI.
  • Leverage email marketing: Create and manage targeted segmented email campaigns to nurture leads re-engage past customers and retain loyal audiences.
  • Data-driven decision making: Use data from web analytics (Google Analytics SEMrush etc.) to continuously refine digital marketing strategies measure campaign success and optimise future initiatives.
  • Customer segmentation and targeting: Use customer data and digital tools to segment audiences for precise targeting and personalised messaging across digital channels.
  • Optimise digital channels: Continuously improve digital assets like website landing pages product pages and eCommerce flows to enhance conversion rates and drive sales.
  • Collaborate with cross-functional teams: Work closely with product design and tech teams to ensure digital marketing strategies align with product launches and company objectives.
  • Analyse and report performance: Create performance reports and actionable insights based on KPIs such as conversion rates traffic growth ROI and customer lifetime value.
  • Test and iterate: Conduct A/B tests and experiments across digital campaigns landing pages and email flows to improve performance continuously.
  • Stay ahead of trends: Keep up-to-date with the latest digital marketing trends tools and technologies to ensure the company remains at the cutting edge of digital marketing.


Requirements:

  • At least 4 years of experience in digital marketing product marketing or eCommerce with a solid focus on SEO targeting email and data analytics.
  • A digital-native always looking for new ways to optimise and experiment using the latest tools in SEO email and analytics.
  • Data-driven with a strong ability to pull insights from analytics tools and use them to inform decisions that drive performance.
  • Thrive on detail but youre also a big-picture thinker who can tie digital strategy to tangible business outcomes.
  • Proactive in driving campaign strategy able to juggle multiple digital campaigns at once while delivering on KPIs.
  • Have experience using a range of digital marketing tools (Google Analytics SEMrush Moz HubSpot etc.) and know how to use them to drive real growth.
  • Believe in the power of personalisation and targeting tailoring digital experiences to meet customer needs and maximise engagement.
  • Always optimising and testing whether its SEO keywords digital ads or email subject lines.


Location: Ikeja Lagos

Remuneration: NGN 400000




Responsibilities:Lead SEO strategies: Drive organic growth through on-page and off-page optimisation keyword research and content strategies to increase search visibility and improve search engine rankings.Develop and execute digital advertising campaigns: From paid search to display advertising and...
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Company Industry

IT Services and IT Consulting

Key Skills

  • Business
  • Marketing
  • User Interface
  • Web Content
  • A/B
  • Communication
  • CRM
  • Paid Search
  • HTML
  • Project Management
  • Content Marketing
  • Email Campaigns
  • ROI
  • Digital strategy
  • Analytics