Senior Brand Marketing Specialist
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Job Location:
Morgan Hill, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
24-10-2025
Vacancies:
1 Vacancy
Job Summary
This is your chance to join the greatest cycling brand on earth. At Specialized were driven by innovation obsessed with performance. As Senior Global Marketing Specialist for Equipment youll play a key role in shaping how our most advanced products come to lifethrough powerful storytelling breakthrough campaigns and unforgettable rider experiences.
Youll collaborate across disciplinesfrom design and product to global and regional marketingto define positioning create go-to-market plans and craft stories that cut through and stand the test of time. Youll flex your creative muscles work shoulder to shoulder with the worlds best athletes and bring incredible innovation to riders everywhere.
If youre a strategic thinker with a makers mindseta marketer who blends creativity precision and relentless curiositythis is your opportunity to leave your mark on a brand that defines performance.
Reporting directly to the Global Equipment Program Manager youll partner with the Global Rider Promise team Product and regional marketing leads to deliver bold premium and consistent storytelling that builds brand equity and inspires riders across the globe.
ROLE & RESPONSIBILITIES
Product Marketing
- Implement best-in-class product marketing for equipment related products across
- shoes saddles wheels tires and more.
- Own end to end product marketing campaigns from ideation and briefing to asset
- creation messaging and go-live logistics.
- Define the right introduction strategy for new product introductions (NPIs)
- including sustain plans in collaboration with the Global Equipment Program
- Manager.
- Create marketing campaigns to support the sell-through of slow-moving products.
Brand Strategy & Market Analysis
- Develop and execute marketing campaigns and initiatives to promote the
- equipment category helping define messaging and creative with the Equipment
- Program Manager.
- Conduct comprehensive market analysis to identify trends and opportunities
- against competitors as well as providing feedback to product to help refine product
- lines.
- Ensure consistency in brand messaging and visual identity across all marketing
- channels and materials.
- Help shape the brands visual identity and create compelling narratives across
- digital social e-commerce retail and experiential platforms
Cross-functional Collaboration
- Collaborate with product design operations retail CRM and digital teams to
- ensure we show up in an authentic and consistent manner across all key
- touchpoints and aligned with the companys mission vision and values.
- Global & Regional Alignment
- Collaborate with regional marketing teams to ensure that global brand strategies
- are translated effectively and show up authentically in regional markets.
Presenting
- Lead marketing kick-off meetings and present 12-month calendar to leadership
- annually.
- Support & lead product launches around the world as well as doing the work to
- demonstrate what great looks like in presenting a product strategy and idea.
Category Support
- Support Category/Product teams with feedback on pricing product line-up
- demand planning and introductions.
- Provide insights based on market feedback around consumer behavior trends and
- the competitive landscape.
What Youll Need to Win:
- A degree in Marketing Business or a related field.
- Proven experience in marketing strategy development and execution preferably in a
- similar industry.
- Strong project management skills with the ability to handle multiple projects
- simultaneously.
- Excellent communication and interpersonal skills capable of building strong
- relationships with diverse stakeholders.
- Creative and strategic thinker with a passion for driving brand growth.
- Ability to work under pressure and meet tight deadlines.
- Experience in managing budgets and evaluating ROI.
- Knowledge of the cycling industry and consumer behavior trends is a plus.
- Experience with copywriting is a plus.
Join our team and be at the forefront of shaping our brands future with your strategic insights and creative flair. This role offers an exciting opportunity to drive impactful marketing initiatives and contribute to the growth and success of our brand.
PAY
Below is a summary of compensation elements for this role at the company if based in the following locations:
California Base Pay Range: ($90000 - $115000)
*At Specialized your base pay is one part of your total compensation package and will depend on your work experience skills certification and location.
BENEFITS
As a full-time regular teammate you are eligible for the following benefits beginning the first of the month following your start date.
Benefits include:
Competitive pay with annual performance-based reviews for continued growth and recognition
Comprehensive healthcare plan options including PPO EPO HDHP and HMO (acupuncture and physical therapy included)
Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)
Dental and Vision plans
401(k) Company Matching up to $5000 annually with immediate 100% vesting and administrative fees paid for by the company
Annual Profit Sharing: Share in the rewards of our collective success through our profit sharing program with contributions made directly to 401(k) accounts.
Company-paid Life AD&D Short-Term Disability and Long-Term Disability Insurance
Employee Assistance Program that provides access to individualized mental well-being care
Generous Vacation Sick Paid Holidays and Volunteer Time Off
14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents plus a Specialized bike for your new baby
Up to $9000 annually in Career Development & Degree Assistance
Up to $250 annually in Fitness & Wellness Reimbursement
Industry Pro-Deal Discounts and Perks
For additional information on benefits and perks please visit:.
We want to increase representation of all races genders and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone especially those from marginalized groups to apply to our job postings and help us earn the position as the riders brand of choice. We are always looking for creative innovative and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications if you are ready to make a difference please apply and let us know how you can make an impact at Specialized!
See what we are up to on LinkedIn Instagram.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974. Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our ... View more
