Marketing Specialist

Brooklyn, NY - USA

Monthly Salary: $ 65000 - 75000

Posted on: 29 days ago

Vacancies: 1 Vacancy

Job Summary

Full-time

Description

Marketing Specialist

Location: Hybrid role requiring regular travel to locations throughout NYC and dedicated time for administrative duties

Salary Range: $65000-$75000 per year

Schedule: Full Time (Exempt)

Benefits: Comprehensive benefits package including health coverage paid time off and program discounts

ABOUT US

We Bring Learning to Life! At NY Preschool & Kids Club childhood is our passion. NY Preschool & Kids Club is a leading provider of early childhood education and private enrichment classes committed to physical intellectual and social experiences for children from 8 weeks to 12 years old. Through innovative classes creative camps one-of-a-kind birthday celebrations and events our approach inspires each childs inherent love of learning!

JOB SUMMARY

We are seeking a Marketing Specialist who thrives at the intersection of creativity strategy and analytics. This role will drive visibility and enrollment for NY Preschool & Kids Club through impactful digital marketing campaigns engaging content storytelling and community-driven outreach.

The ideal candidate is a data-driven marketer who loves testing and optimizing campaigns stays current on digital trends and brings a fresh creative energy to how we tell our story.

ESSENTIAL DUTIES & RESPONSIBILITIES

Digital Marketing & Paid Media

Plan execute and optimize Google Ads Meta and other paid digital campaigns to drive enrollment and brand awareness.
Track and analyze KPIs (CPC CTR ROAS conversion rates) to continuously improve ad performance and return on spend.
Collaborate with creative and operations teams to ensure campaign alignment with enrollment goals.

Social Media & Content Creation

Manage and grow NY Preschool & Kids Clubs organic social media presence across Instagram Facebook TikTok and emerging platforms.
Develop high-quality on-brand content (graphics video copy) that highlights our community classes and joyful experiences.
Partner with on-site teams to capture authentic classroom moments and family stories that bring the brand to life.

Email Marketing & CRM

Create and deploy email marketing campaigns (HubSpot Mailchimp or similar) that engage families and convert leads.
Build and maintain audience segmentation and automation workflows to improve open rates and conversions.
Analyze performance data to inform messaging and timing strategies.

Creative & Collateral Support

Design and update print and digital materials (flyers signage digital banners etc.) in Canva or Adobe tools.
Collaborate on seasonal campaign launches promotions and events.
Ensure brand consistency across all digital and physical touchpoints.

Community & Partnerships

Support local school-level marketing through on-the-ground initiatives family events and partnerships with local businesses and media outlets.
Identify creative cross-promotional opportunities that elevate the brand and reach new audiences.

Requirements

THIS JOB IS FOR YOU IF YOU:

A Bachelors degree in Marketing Communications or related field (or equivalent experience).
24 years of digital marketing experience preferably in consumer family or education-based industries.
Strong understanding of paid social search engine marketing and analytics tools (Google Ads Meta Ads Manager Google Analytics etc.).
Experience with email marketing platforms and CRM tools.
Proficiency in Canva and familiarity with Adobe Creative Suite a plus.
Excellent copywriting and content creation skills.
Analytical mindset with the ability to translate insights into action.
Creative thinker who thrives in a fast-paced collaborative environment.
Passion for storytelling community engagement and enriching childhood experiences.
Experience working with children or family-centered programs is a plus.

Physical exam and background checks are required for this position.

Physical Demands: The role involves standing walking sitting constant movement and occasional climbing. The ability to lift and move up to 50 pounds is required. Specific sensory abilities include close vision color vision peripheral vision depth perception and adjustment of focus.

Inclusivity and Diversity: NY Kids Club & NY Preschool is committed to an inclusive and diverse community. We celebrate differences leading with kindness and respect. We are an equal opportunity employer prohibiting discrimination based on various factors.

Accommodations: The NY Kids Club complies with ADA requirements. If you need accommodation in completing the application please contact

Salary Description

$65000-$75000

Required Experience:

Full-timeDescriptionMarketing SpecialistLocation: Hybrid role requiring regular travel to locations throughout NYC and dedicated time for administrative dutiesSalary Range: $65000-$75000 per yearSchedule: Full Time (Exempt)Benefits: Comprehensive benefits package including health coverage paid time ...